外贸网站Google优化全攻略：从建站到推广的SEO完整指南
在当今数字化时代，外贸企业要想在全球市场立足，掌握Google优化技巧至关重要。本文将为您提供从建站准备到推广运营的完整SEO策略。
【SEO准备篇/SEO Preparation】
网络行业种类多，明确利基是关键。
Various online industries exist, identifying your niche is crucial.
服务器选择要谨慎，快速稳定是首选。
Choose servers carefully - speed and stability come first.
解说/Explanation:
选择行业即选择关键词，无需赘述。选择SaaS建站无须考虑服务器，而选择WordPress等则需要考虑服务器，用户在哪，服务器选择在哪。
Industry selection equals keyword selection. SaaS websites don't need server consideration, while WordPress sites do. Server location should match your user base.
【SEO网站结构篇/Website Structure】
网站结构需整齐，树型网状是第一。
Website structure should be tidy, tree-like network comes first.
解说/Explanation:
网站的每个链接都需要一个入口才能被蜘蛛爬取，目前最普遍的是树状结构，电商网站用得最多。
Every link needs an entry point for crawlers. Tree structure is most common, especially for e-commerce sites.
【SEO内容篇/Content Optimization】
撰写内容莫心急，长尾近义都布局。
Don't rush content creation, include long-tail and synonym keywords.
解说/Explanation:
内容要围绕一个主题来写，布局主打关键词及其同义词、近义词和长尾词，增加覆盖面。
Content should focus on one theme, including main keywords along with synonyms and long-tail variations.
【SEO Title篇/Title Optimization】
标题始终最重要，核心词汇往前靠。
Titles are always crucial, place core keywords at the front.
【SEO工具篇/Tools】
用好工具不被坑，谷歌站长天天登。
Use tools wisely, check Google Search Console daily.
解说/Explanation:
SEO是数字营销工种，工具能为我们提供数据，指导营销工作。
SEO is digital marketing work. Tools provide data to guide marketing strategies.
【SEO收录篇/Indexing】
对于收录要淡定，持续平稳去更新。
Stay calm about indexing, maintain steady updates.
关键要点/Key Takeaways:
- 外贸网站优化需要系统化方法
Foreign trade site optimization requires systematic approach - 内容质量比关键词密度更重要
Content quality outweighs keyword density - 技术SEO和内容SEO需并重
Balance technical and content SEO
关于谷歌推广竞价成本：Google Ads的每次点击成本(CPC)因行业竞争程度而异，外贸行业通常在$1-$5之间。建议通过Google Keyword Planner工具获取精准数据。
About Google Ads costs: CPC varies by industry competition, typically $1-$5 for foreign trade. Use Google Keyword Planner for accurate data.
