B2B外贸新手入门指南：如何选择关键词推广与谷歌竞价费用解析
一、如何选择B2B关键词推广
1. 学习外贸流程
外贸学习应以单证为核心，通过单证串联整个外贸流程。建议收集常见单证范本（发票、装箱单、提单等），建立自己的资料库。
1. Learning Foreign Trade Processes
Focus on documentation as the key to understanding trade flows. Build a reference library of common documents (invoices, packing lists, bills of lading, etc.).
2. 产品知识是关键
深入车间学习产品细节，这能增强谈判话语权。实际操作生产环节能获得书本外的宝贵知识。
2. Product Knowledge is King
Learn product details on the workshop floor to strengthen negotiation power. Hands-on experience yields invaluable practical knowledge.
3. 建立沟通网络
与客户、供应商、同事保持良好沟通，获得更多业务支持。
3. Build Communication Networks
Maintain good communication with clients, suppliers and colleagues to gain more business support.
4. 恪守职业道德
外贸行业信誉至关重要。避免做私单、泄露机密、收受回扣等行为。
4. Maintain Professional Ethics
Reputation is everything in foreign trade. Avoid private deals, information leaks, or taking kickbacks.
二、谷歌竞价推广费用解析
Google Ads费用受多个因素影响：
1. 行业竞争度：机械、电子等B2B行业CPC通常$2-$5
2. 关键词质量：长尾关键词成本更低
3. 广告质量得分：优化着陆页可降低30%以上成本
Google Ads Cost Factors:
- Industry Competition: B2B sectors like machinery average $2-$5 CPC
- Keyword Selection: Long-tail keywords cost less
- Quality Score: Optimized landing pages can reduce costs by 30%+
新手建议：初期每日预算设为$20-$50，专注2-3个核心关键词
For Beginners: Start with $20-$50 daily budget, focus on 2-3 core keywords
