为什么选择谷歌官方建站(BWB项目)进行海外推广？
为什么选择谷歌官方建站(BWB项目)进行海外推广？
Why Choose Google's Official Website Builder (BWB Project) for Overseas Promotion?
在当今数字营销时代，许多企业都面临着如何在海外市场有效推广的挑战。虽然市面上有很多SEO推广视频教程，但为什么不在谷歌这个全球最大的搜索引擎平台上直接推广呢？
In today's digital marketing era, many businesses face the challenge of effectively promoting their products in overseas markets. While there are numerous SEO promotion video tutorials available, why not promote directly on Google, the world's largest search engine platform?
一、谷歌官方建站(BWB项目)背景介绍
1. Background of Google's Official Website Builder (BWB Project)
谷歌官方建站(BWB)的前身是谷歌PLP项目，全称为Business Website Builder。这是谷歌专门为广告主提供的免费建站服务，旨在帮助中国出口企业建立和管理自己的网站。
The predecessor of Google's Official Website Builder (BWB) was the Google PLP project, with the full name Business Website Builder. This is a free website building service specifically provided by Google for advertisers, aiming to help Chinese export enterprises establish and manage their own websites.
二、适合的企业类型
2. Suitable Business Types
BWB项目特别适合以下类型的B2B外贸企业：
- 没有海外官网但已有外贸业务的企业
- 现有官网无法满足线上营销需求的企业
- 希望快速建站而不想经历漫长自建过程的企业
The BWB project is particularly suitable for the following types of B2B foreign trade enterprises:
- Enterprises without an overseas official website but already engaged in foreign trade
- Enterprises whose existing official websites cannot meet online marketing needs
- Enterprises that want to quickly build websites without going through a lengthy self-building process
三、网站核心优势
3. Core Advantages of the Website
1. 极快的访问速度：采用Google云服务器和AMP标准，全球访问速度仅需1-2秒。
1. Extremely fast access speed: Using Google Cloud servers and AMP standards, global access speed only takes 1-2 seconds.
2. 优秀的移动端适配：自动适配各种屏幕尺寸，不错失任何销售机会。
2. Excellent mobile adaptation: Automatically adapts to various screen sizes without missing any sales opportunities.
3. 多语言支持：支持15种语言，满足全球客户需求。
3. Multilingual support: Supports 15 languages to meet the needs of global customers.
4. 安全防护：内置reCAPTCHA防火墙，防止恶意点击和欺诈行为。
4. Security protection: Built-in reCAPTCHA firewall to prevent malicious clicks and fraud.
5. 完全免费：谷歌官方提供免费建站和182天的优化师指导服务。
5. Completely free: Google officially provides free website building and 182 days of optimization guidance services.
四、为什么选择BWB项目？
4. Why Choose the BWB Project?
相比传统建站方式，BWB项目具有建站速度快、成本低、技术门槛低、营销效果好等显著优势。特别是对于刚进入海外市场的企业，这是最快速、最经济的解决方案。
Compared with traditional website building methods, the BWB project has significant advantages such as fast website building speed, low cost, low technical threshold, and good marketing effect. Especially for enterprises just entering the overseas market, this is the fastest and most economical solution.
免费服务包括：Google Ads开户指导、谷歌建站指导、谷歌优化指导、Google Ads申诉指导、GMC解封指导。
Free services include: Google Ads account opening guidance, Google website building guidance, Google optimization guidance, Google Ads appeal guidance, GMC unblocking guidance.
