首选手机app推广，为什么要做谷歌广告推广？B2B外贸企业如何选择谷歌优化推广服务商（避坑指南）
在撰写此次避坑指南之前，先给各位外贸朋友们提个醒。 如果你们的推广预算一年低于五万，甚至十万，并且希望在第一年获得 50 封或更多高询盘，那么建议你们千万不要选择服务商单独进行谷歌优化（即谷歌 SEO）。
Before writing this pitfall avoidance guide, let me remind all foreign trade friends. If your annual promotion budget is less than 50,000 or even 100,000 RMB, and you hope to receive 50 or more high-quality inquiries in the first year, then we strongly advise against choosing a service provider solely for Google optimization (i.e., Google SEO).
下面就开始我们的避坑指南吧！
Now let's begin our pitfall avoidance guide!
第一：服务内容模糊不清
1. Vague Service Content
例如：搜索引擎技术优化服务，如果服务内容仅包含导航页面 SEO 基础优化（即仅能优化一个页面），其中包括 TKD 标签、H 标签、结构化数据、图片 ALT 属性、404 页面等技术优化。而一个网站的重点页面除导航页外，通常还有十个以上，那么这项服务内容实际上只完成了 20%。
For example: Search engine technical optimization services. If the service only includes basic SEO optimization for navigation pages (i.e., optimizing just one page), including TKD tags, H tags, structured data, image ALT attributes, 404 pages and other technical optimizations. However, a website typically has more than ten key pages besides the navigation page, meaning this service only completes about 20% of the actual work needed.
第二：包含过多与谷歌优化无关的服务
2. Including Too Many Services Unrelated to Google Optimization
在选择谷歌优化服务商时，我们应该仔细研究他们的报价方案内容。无论他们说得多么专业，最终都要以我们实际签署的服务内容为准。他们提到的一些专业服务，不一定会包含在提供给我们的服务方案中。
When selecting a Google optimization service provider, we should carefully examine their quotation proposal. No matter how professional they sound, what ultimately matters is the actual service content we sign for. Some professional services they mention may not necessarily be included in the service proposal provided to us.
例如，现在市场上很多所谓的谷歌优化服务商，其服务方案中大部分内容与谷歌优化无关，包括社媒账号搭建、社媒运营、众多小语种以及各种原本就应具备的网站基础功能服务等。
For instance, many so-called Google optimization service providers in the market today include mostly irrelevant services in their proposals, such as social media account setup, social media operations, multiple minor languages, and various basic website functionalities that should already be in place.
第三：切记不要头脑发热，只关注保证的关键词首页排名数量
3. Don't Get Overexcited and Focus Only on Guaranteed Keyword Rankings
没有任何一家服务商会保证特定关键词的排名位置。但有一种情况除外，即贵司的某个产品关键词已经排名在第一页，且暂时没有强大的竞争对手。或许部分服务商可能会保证该关键词持续排名第一页，但这与谷歌的排名逻辑相违背。
No service provider can guarantee specific keyword rankings. The only exception is if your company's product keyword is already ranking on the first page with no strong competitors. Some providers might promise to keep that keyword on the first page, but this goes against Google's ranking logic.
下一节：在有限的预算下，如何选择适合自己的线上推广渠道？
Next Section: How to Choose the Right Online Promotion Channels Within a Limited Budget?
