李厚霖直播带货3100万：I Do品牌的转型之路与未来展望
2023年9月20日，I Do品牌创始人李厚霖在抖音发布了第一条短视频，首次公开回应公司现状。这位曾经的中国珠宝大亨坦承自己"没能掌握好I Do这艘大船的舵"，但表示将"咬牙坚持，砥砺前行"。
On September 20, 2023, Li Houlin, founder of I Do brand, posted his first short video on Douyin, publicly addressing the company's situation for the first time. The former Chinese jewelry tycoon admitted that he "failed to steer the I Do ship well", but vowed to "persevere through gritted teeth and forge ahead".
自2023年初恒信玺利被申请破产重整以来，I Do品牌形象一落千丈。然而11月5日，李厚霖开启直播带货首秀，创下1100万销售额；12月2日的玉石溯源专场更达到惊人的3100万成交额。
Since the beginning of 2023 when Hengxin Xili applied for bankruptcy reorganization, the I Do brand image has plummeted. However, on November 5, Li Houlin made his live streaming debut, achieving sales of 11 million yuan; the jade tracing special on December 2 reached an astonishing 31 million yuan in transaction volume.
专注成就品牌，也埋下隐患
Focus Built the Brand, But Also Sowed Hidden Dangers
李厚霖坦言："我们的专业和专注成就了I Do的品牌地位，但这也正是问题出现的根源所在。"2006年创立的I Do精准定位婚戒市场，截至2021年在全国拥有近800家门店。然而过分专注婚戒品类，忽视了线上渠道和"悦己"消费趋势的发展。
Li Houlin admitted: "Our professionalism and focus built I Do's brand position, but this is also the root cause of the problems." Founded in 2006, I Do precisely targeted the wedding ring market, operating nearly 800 stores nationwide by 2021. However, excessive focus on wedding rings led to neglect of online channels and the development of "self-pleasure" consumption trends.
直播带货：危机中的转机
Live Streaming: A Turning Point in Crisis
首场直播13小时创下1100万销售额，第五场直播即突破3100万。李厚霖将成功归因于：30年珠宝行业积累的专业知识、严格的产品筛选标准以及真诚的直播风格。他把粉丝称为"厚爱公主"，粉丝则亲切地叫他"老baby"。
The first 13-hour live streaming achieved 11 million yuan in sales, and the fifth session broke through 31 million yuan. Li attributes the success to: 30 years of professional knowledge in the jewelry industry, strict product selection standards, and sincere live streaming style. He calls his fans "Beloved Princesses", while they affectionately call him "Old Baby".
未来战略：多元化发展
Future Strategy: Diversified Development
I Do计划扩展黄金、珍珠、玉石等产品线，同时发展线上线下多渠道销售。李厚霖表示："我的前半生创建了I Do品牌，后半生将为消费者保驾护航。"即使还清债务，他仍将继续直播事业，通过创新方式为消费者提供优质服务。
I Do plans to expand product lines including gold, pearls, jade, etc., while developing multi-channel online and offline sales. Li said: "I created the I Do brand in the first half of my life, and will protect consumers in the second half." Even after repaying debts, he will continue his live streaming career, providing quality service to consumers through innovative methods.
SEO优化要点：
SEO Optimization Points:
- 标题包含核心关键词"李厚霖"、"I Do"、"直播带货"、"3100万"
- Title includes core keywords "Li Houlin", "I Do", "live streaming", "31 million"
- 段落清晰，使用h1、h2、p、span、b等HTML标签优化结构
- Clear paragraphs, using h1, h2, p, span, b HTML tags to optimize structure
- 中英对照满足国际化读者需求
- Chinese-English bilingual meets needs of international readers
- 包含数字和具体案例增强可信度
- Includes numbers and specific cases to enhance credibility
