评价高的外贸公司注册公司：谷歌竞价广告推广需要SEO吗？

评价高的外贸公司注册公司：谷歌竞价广告推广需要SEO吗？

Highly Rated Foreign Trade Company Registration: Is SEO Needed for Google Ads Promotion?

谷歌广告投放有哪些常用知识？

What Are the Common Knowledge Points for Google Ads?

外贸网站公司引流必备谷歌付费广告是跨境电商卖家首选的引流方式之一，因此了解谷歌广告的一些常用知识，对于新手卖家的工作推进是有很大帮助的。那么今天Ueeshop自建站就为大家盘点了一些，谷歌广告投放过程中经常会遇到的术语，以及一些基本常识。

Google paid ads are one of the top choices for foreign trade website companies to drive traffic. Therefore, understanding some common knowledge about Google Ads is very helpful for new sellers. Today, Ueeshop will summarize some frequently encountered terms and basic knowledge in Google Ads.

广告层级

Ad Hierarchy

谷歌广告分为三个层级，广告系列—广告组—广告。广告系列中，卖家首先要做的就是选择投放哪一种广告类型，谷歌广告类型包括：搜索广告、展示广告、购物广告、视频广告、发现广告等。卖家在这个层级，还可以设置广告目标、广告系列名称、预算、目标用户语言、出价方式、投放开始和结束日期等等。

Google Ads are divided into three levels: Campaign → Ad Group → Ad. In the campaign level, sellers first need to choose the type of ad to run. Google ad types include: search ads, display ads, shopping ads, video ads, discovery ads, etc. At this level, sellers can also set ad objectives, campaign names, budgets, target audience languages, bidding methods, start and end dates, etc.

广告组是卖家设置广告展示效果，与展示给什么人看的地方。搜索关键字、受众群体、受众特征等均是卖家限定展示范围的条件选项，以便卖家能够定位到目标群体。

The ad group is where sellers set ad display effects and target audiences. Search keywords, audience groups, and demographics are all options to limit the display range, helping sellers target the right audience.

广告这个层级，则是卖家具体设置广告内容的地方，包括标题、图片、描述等等。

The ad level is where sellers set specific ad content, including headlines, images, descriptions, etc.

谷歌广告展示规则

Google Ad Display Rules

点击率和广告质量，这两者是影响广告展示的关键因素，如果广告被点击的次数更多，那就代表着受众是更喜欢这个广告的。那么这个广告出现的概率会提高，同时成本也会降低。

Click-through rate (CTR) and ad quality are the key factors affecting ad display. If an ad receives more clicks, it means the audience prefers it. This increases the ad's display probability while reducing costs.

而广告质量就是影响受众点击率的核心因素之一，广告质量越高，点击率就越高。所以提升广告质量是卖家必须要做的一件事，包括定期更换广告内容，保持广告内容的一致性等等。

Ad quality is one of the core factors affecting CTR. Higher ad quality leads to higher CTR. Therefore, improving ad quality is essential for sellers, including regularly updating ad content and maintaining consistency.

关键词选择与优化

Keyword Selection and Optimization

选择正确的关键词，能够提高广告在用户面前出现的可能性。卖家需要不断去测试，哪些关键词被搜索的概率较高，哪些关键词所能带来的点击率更高。部分关键词虽然被搜索的概率很大，但使用该关键词的卖家数量也多，所以竞争会非常激烈，卖家要慎重考虑。

Choosing the right keywords increases the likelihood of ads appearing to users. Sellers need to continuously test which keywords have higher search probabilities and which ones drive better CTR. Some keywords may have high search volumes but also intense competition, so sellers should consider carefully.

Pixel跟踪与数据分析

Pixel Tracking and Data Analysis

Pixel即“像素”，能够帮助卖家记录访问独立站的用户行为，包括加购、搜索、付款等等。通过Pixel监测的数据，卖家就可以对广告进行调整，只有对广告不断进行调整，才能提升广告投放效果。

Pixel helps sellers track user behavior on independent websites, including adding to cart, searching, and payments. By analyzing Pixel data, sellers can optimize their ads, and continuous adjustments are key to improving ad performance.

Ueeshop独立站无缝对接全网推广方式，包括Google、Facebook、Bing、Yandex、Youtube、LinkedIn、TikTok、Pinterest等。Ueeshop还为卖家提供了实时数据、销售漏斗等多种系统数据分析工具，帮助卖家更好地了解营销推广情况，以便卖家可以及时调整运营策略。

Ueeshop seamlessly integrates with various advertising platforms, including Google, Facebook, Bing, Yandex, YouTube, LinkedIn, TikTok, and Pinterest. Ueeshop also provides real-time data, sales funnels, and other analytical tools to help sellers understand marketing performance and adjust strategies promptly.

谷歌广告投放是一个比较复杂的过程，卖家需要不断学习和测试，才能收获更好的效果。谷歌广告单价翻倍上涨，对于跨境卖家而言，学习和调整其实也是降低成本的一种方式。

Google Ads is a complex process, and sellers need continuous learning and testing to achieve better results. With Google ad costs rising, learning and optimization are also ways to reduce expenses for cross-border sellers.