跨境电商新趋势：从传统铺货到智能铺货的转型之路

跨境电商新趋势：从传统铺货到智能铺货的转型之路

Cross-Border E-commerce Trends: The Transformation from Traditional to Intelligent Product Listing

华南大卖深陷危机 | South China Giant Seller in Deep Crisis

跨境电商行业正在经历深刻变革，曾经风光无限的"华南城四少"之一有棵树如今面临巨额贷款拖欠和持续亏损的困境。2022年，该公司在各大电商平台运营近4000家店铺，SKU数量高达100万个，但传统的铺货模式已显疲态。

The cross-border e-commerce industry is undergoing profound changes. Youkeshu, once one of the "Four Princes of South China City", is now facing huge loan defaults and continuous losses. In 2022, the company operated nearly 4,000 stores on major e-commerce platforms with up to 1 million SKUs, but the traditional product listing model is showing fatigue.

传统铺货模式遇瓶颈 | Bottlenecks in Traditional Product Listing

传统铺货卖家面临诸多挑战：运营效率低下、成本损耗严重、产品退款率高、前后端信息不同步等问题日益凸显。早期依靠市场不饱和和低成本优势的铺货红利正在消失。

Traditional product listing sellers face many challenges: low operational efficiency, serious cost losses, high product return rates, and inconsistent front-end and back-end information are becoming increasingly prominent. The early advantages of product listing relying on market unsaturation and low costs are disappearing.

新铺货模式的崛起 | The Rise of New Product Listing Model

智能时代催生了"新铺货模式"，其核心特征包括：

The intelligent era has given birth to a "new product listing model", whose core features include:

• 基于实时销售数据调整库存 | Adjust inventory based on real-time sales data
• 数字化供应链管理 | Digital supply chain management
• AI驱动的智能预测 | AI-driven intelligent forecasting
• 高效库存周转 | Efficient inventory turnover

易佰网络的成功转型 | Successful Transformation of E-Buy Network

易佰网络通过"泛品+精品+亿迈生态平台"三线并进的战略，实现了连续6年的稳定增长。其自主研发的智能MRP计划系统实现了全流程监控和优化，2023年上半年预计实现净利润2.2-2.5亿元。

E-Buy Network has achieved stable growth for six consecutive years through the three-pronged strategy of "general products + boutique products + Yimai ecosystem platform". Its self-developed intelligent MRP planning system enables full-process monitoring and optimization, with an expected net profit of 220-250 million yuan in the first half of 2023.

亿迈生态平台的创新服务 | Innovative Services of Yimai Ecosystem Platform

亿迈生态平台提供"半托管"服务，为卖家提供全链路解决方案，包括仓配、物流和1v1运营指导，帮助卖家实现运营升级和快速出单。

The Yimai ecosystem platform provides "semi-hosted" services, offering sellers full-chain solutions including warehousing, logistics and 1v1 operational guidance to help sellers achieve operational upgrades and quick orders.

跨境电商的未来方向 | Future Direction of Cross-Border E-commerce

跨境电商已进入精细化运营时代，传统铺货模式需要向智能铺货转型。通过数字化供应链和智能系统实现低成本、高效率的全球业务拓展，是行业发展的必然趋势。

Cross-border e-commerce has entered the era of refined operations. The traditional product listing model needs to transform into intelligent product listing. Achieving low-cost, high-efficiency global business expansion through digital supply chains and intelligent systems is an inevitable trend in industry development.