杭州SEO推广专家何志成解析跨境电商品牌出海战略 - 谷歌竞价与独立站运营指南
杭州SEO推广专家何志成解析跨境电商品牌出海战略 - 谷歌竞价与独立站运营指南
Hangzhou SEO Expert He Zhicheng Reveals Cross-border E-commerce Strategies - Google Ads & Independent Site Operation Guide
2023年3月7日，河北金卓颐高电子商务产业园举办了一场跨境电商行业盛会。中国中小商业企业协会跨境电商分会秘书长、资深SEO专家何志成作为特邀嘉宾，在谷歌+"独立站"遵化专场跨境交流分享会上发表了重要演讲。
March 7, 2023 witnessed a grand cross-border e-commerce event at Hebei Jinzhuo Yigao E-commerce Industrial Park. SEO expert He Zhicheng, Secretary-General of the Cross-border E-commerce Branch of China Small and Medium Commercial Enterprise Association, delivered a keynote speech as the special guest.
遵化产业优势与电商发展机遇
Zunhua's Industrial Advantages and E-commerce Opportunities
何秘书长强调，遵化地处京津冀唐承秦腹地，拥有三大特色产业：
- 装备制造业
- 宠物笼具产业
- 手工艺品产业
Secretary-General He emphasized that Zunhua, located in the heart of the Beijing-Tianjin-Tangshan-Chengde-Qinhuangdao region, boasts three distinctive industries:
- Equipment manufacturing
- Pet cage manufacturing
- Handicrafts
跨境电商发展趋势与SEO策略
Cross-border E-commerce Trends and SEO Strategies
何秘书长指出，中国跨境电商经历了三个阶段演变：
- 价格战阶段 - 恶性竞争导致行业"内卷"
- 平台整顿阶段 - 大规模"封店潮"冲击
- 品牌出海阶段 - 当前黄金发展期
Secretary-General He outlined three evolutionary phases of Chinese cross-border e-commerce:
- Price war phase - Vicious competition leading to industry "involution"
- Platform rectification phase - Massive "store closure wave" impacts
- Brand globalization phase - Current golden development period
谷歌SEO与竞价推广服务
Google SEO and PPC Advertising Services
协会提供全方位的数字营销解决方案，包括：
- 谷歌SEO优化服务
- Google Ads开户与托管
- 独立站建设与运营
- 海外社交媒体营销
The Association provides comprehensive digital marketing solutions, including:
- Google SEO optimization services
- Google Ads account opening and management
- Independent site construction and operation
- Overseas social media marketing
未来展望与SEO建议
Future Prospects and SEO Recommendations
何秘书长建议跨境电商企业：
- 重视品牌独立站建设
- 优化谷歌SEO排名
- 合理分配谷歌竞价预算
- 建立多渠道营销矩阵
Secretary-General He suggested cross-border e-commerce enterprises should:
- Focus on brand independent site construction
- Optimize Google SEO rankings
- Allocate Google Ads budget wisely
- Build multi-channel marketing matrix
