Running Windows Web Server 2008 R2 and I'm trying to install SQL Server 2008 R2 Standard from MSDNAA (includes install package for x86, x64, and ia64).

I receive the following error while trying to run the setup.exe "Unsupported 16-bit Application" "The program or feature "??\E:\SQL Server 2008 R2 Standard(x86, x64, ia64) - DVD (English)\x64\setup100.exe" cannot start or run due to incompatibility with 64-bit versions of windows. Please contact the software vendor to ask if a 64-bit windows compatible version is available"

Windows Server 2008 is running on an AMD X2 4400+ and installed as 64bit.

Running Windows Web Server 2008 R2 and I'm trying to install SQL Server 2008 R2 Standard from MSDNAA (includes install package for x86, x64, and ia64).

I receive the following error while trying to run the setup.exe

"Unsupported 16-bit Application"

"The program or feature "??\E:\SQL Server 2008 R2 Standard(x86, x64, ia64) - DVD (English)\x64\setup100.exe" cannot start or run due to incompatibility with 64-bit versions of windows. Please contact the software vendor to ask if a 64-bit windows compatible version is available"

Windows Server 2008 is running on an AMD X2 4400+ and installed as 64bit.