外贸SOHO报价全攻略：从成本核算到利润最大化
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对于外贸SOHO从业者而言，精准报价是业务成功的关键因素。本文将深入解析外贸报价的核心要素，帮助您掌握报价技巧，赢得更多国际订单。
For foreign trade SOHO practitioners, accurate quotation is the key to business success. This article will deeply analyze the core elements of foreign trade quotation to help you master quotation skills and win more international orders.
一、成本核算（Cost Calculation）
在报价前必须进行全面成本核算，主要包括：
Before quoting, comprehensive cost calculation must be conducted, mainly including:
- EXW价格（工厂出厂价）
- 港前费用（装箱、运输、报关等）
- 代理费用（出口代理公司收取）
- 预期利润
二、报价公式（Quotation Formula）
基础报价公式：
Basic quotation formula:
FOB价 = EXW价 + 港前费用 + 代理费 + 利润
CFR价 = FOB价 + 海运费
CIF价 = CFR价 + 保险费
三、关键注意事项（Key Considerations）
1. 增值税处理：确认出厂价是否含税，影响退税
2. 退税计算：外贸SOHO重要利润来源
3. 市场竞争：平衡价格竞争力与利润空间
4. 信誉建设：优质服务带来长期客户
1. VAT treatment: Confirm whether the ex-factory price includes tax, which affects tax rebates
2. Tax rebate calculation: Important profit source for foreign trade SOHO
3. Market competition: Balance price competitiveness and profit margin
4. Reputation building: Quality service brings long-term customers
外贸SOHO报价技巧总结：精确的成本核算+合理的利润空间+有竞争力的价格=成功的国际业务
Summary of foreign trade SOHO quotation skills: Accurate cost calculation + reasonable profit margin + competitive price = successful international business
