国外推广App必上吗？谷歌推广竞价成本解析+WordPress外贸建站双语设置教程
口碑超好的国外推广App是否必须使用？
Are must-have overseas promotion apps really necessary?
在跨境电商和外贸推广领域，很多企业都在关注那些口碑极佳的国外推广App。虽然这些工具确实能带来流量，但并非所有企业都适合盲目跟风。关键是要根据目标市场、预算和产品特性来选择最适合的推广渠道。
In cross-border e-commerce and foreign trade promotion, many businesses focus on highly-rated overseas promotion apps. While these tools can drive traffic, they may not suit every business. The key is to choose the most appropriate channels based on target markets, budgets, and product characteristics.
谷歌推广竞价成本解析
Google Ads Cost Analysis
谷歌广告(Google Ads)的点击成本(CPC)因行业和关键词竞争程度差异很大：
Google Ads cost-per-click (CPC) varies significantly by industry and keyword competition:
- 一般行业：$1-$2/点击
- General industries: $1-$2 per click
- 高竞争行业(如保险、贷款)：$5-$50+/点击
- High-competition industries (e.g., insurance, loans): $5-$50+ per click
- 外贸B2B行业：$2-$10/点击
- B2B foreign trade: $2-$10 per click
WordPress外贸建站双语设置教程
WordPress Bilingual Setup Tutorial for Foreign Trade Websites
许多外贸企业希望网站前台显示英文，而后台保持中文界面方便操作。以下是实现方法：
Many foreign trade businesses prefer English website frontend with Chinese backend for easier management. Here's how to achieve this:
步骤1：临时切换前台语言为中文
Step 1: Temporarily switch frontend to Chinese
进入WordPress后台 → 设置 → 常规 → 将"站点语言"改为中文 → 保存 → 再改回英文。这一步骤确保系统安装了中文语言包。
Go to WordPress dashboard → Settings → General → Change "Site Language" to Chinese → Save → Then change back to English. This ensures Chinese language pack is installed.
步骤2：为用户设置后台界面语言
Step 2: Set backend language for users
进入用户 → 编辑用户资料 → 找到"语言"选项 → 选择中文 → 保存更新。刷新后即可看到中文后台界面。
Go to Users → Edit profile → Find "Language" option → Select Chinese → Save. Refresh to see Chinese backend interface.
SEO优化提示：双语网站需注意hreflang标签设置，确保搜索引擎正确识别语言版本，避免内容重复问题。
SEO Tip: For bilingual sites, implement hreflang tags to help search engines identify language versions and avoid duplicate content issues.
