百度推广VS谷歌竞价：2024年4月中国外贸增长8%带来的海外营销新机遇
百度推广VS谷歌竞价：2024年4月中国外贸增长8%带来的海外营销新机遇
Baidu PPC vs Google Ads: New Opportunities in Overseas Marketing with China's 8% Foreign Trade Growth in April 2024
中国海关总署最新数据显示，2024年前4个月，我国货物贸易进出口总值达13.81万亿元人民币，同比增长5.7%。其中4月单月表现尤为亮眼，进出口总值3.64万亿元，同比增长8%，实现由负转正。
According to the latest data from China's General Administration of Customs, China's total import and export value of goods in the first four months of 2024 reached 13.81 trillion yuan, a year-on-year increase of 5.7%. Particularly noteworthy is the performance in April alone, with total import and export value hitting 3.64 trillion yuan, an 8% year-on-year increase, achieving a turnaround from negative to positive growth.
外贸营销双引擎：百度推广与谷歌竞价的战略选择
Dual Engines of Foreign Trade Marketing: Strategic Choices Between Baidu PPC and Google Ads
在欧美市场进出口由降转增的背景下，百度推广和谷歌竞价成为企业出海的重要工具：
With the turnaround in import/export performance in European and American markets, Baidu PPC and Google Ads have become crucial tools for companies going global:
- 百度推广优势：更适合国内市场精准投放，转化率高
- Baidu PPC advantages: More suitable for precise targeting in domestic market with higher conversion rates
- 谷歌竞价优势：全球覆盖范围广，特别适合欧美市场开发
- Google Ads advantages: Global coverage, especially suitable for European and American market development
机电产品领跑出口，前4个月出口额达4.62万亿元，增长6.9%，占出口总值59.2%。其中新能源汽车出口同比增长24.9%，成为外贸增长新动能。
Mechanical and electrical products lead exports, with export value reaching 4.62 trillion yuan in the first four months, a 6.9% increase, accounting for 59.2% of total export value. Notably, new energy vehicle exports grew by 24.9% year-on-year, becoming a new driver of foreign trade growth.
外贸新趋势下的数字营销策略
Digital Marketing Strategies in the New Foreign Trade Landscape
随着跨境电商等新业态快速发展，企业需要：
With the rapid development of new business formats like cross-border e-commerce, enterprises need to:
- 建立多平台营销矩阵，结合百度SEO和谷歌Ads
- Establish a multi-platform marketing matrix, combining Baidu SEO and Google Ads
- 重点投放机电产品、新能源汽车等高增长品类
- Focus on high-growth categories like mechanical/electrical products and new energy vehicles
- 关注一带一路市场新机遇
- Pay attention to new opportunities in Belt and Road markets
专家预测，随着全球电子行业周期上行和美国补库存周期开启，二季度出口增速有望继续提升，企业应提前布局海外营销渠道。
Experts predict that with the upward cycle of the global electronics industry and the start of U.S. inventory replenishment, export growth is expected to continue accelerating in Q2. Enterprises should prepare overseas marketing channels in advance.