如何在外贸建站中迅速崛起？只需几步！
如何在外贸建站中迅速崛起？只需几步！
How to Quickly Rise in Foreign Trade Website Building? Just a Few Steps!
中秋节即将来临，全国各地都洋溢着欢乐的氛围，人们沉浸在喜气洋洋的气氛中。众所周知，中国人喜欢热闹、华丽，这是一种习俗。然而，外国人则更倾向于简约实用。就外贸网站建设而言，情况亦是如此。
The Mid-Autumn Festival is approaching, and the whole country is filled with a joyful atmosphere. As we all know, Chinese people prefer lively and gorgeous styles, which is a custom. However, foreigners tend to favor simplicity and practicality. The same applies to foreign trade website building.
回顾多年的建站经验，无论是华丽的网站还是简洁的网站，我都曾尝试过，但最终发现还是简洁实用的网站转化率更高。因此，我将“简单实用”奉为外贸建站的至理名言。下面我将详细阐述其中的道理。
Looking back on years of website building experience, I have tried both gorgeous and simple websites, but ultimately found that concise and practical websites have higher conversion rates. Therefore, I regard "simple and practical" as the golden rule of foreign trade website building. Below, I will elaborate on the reasoning behind this.
标题简洁
Concise Titles
外贸建站涉及诸多细节，这里以标题为例，因为它更容易理解，也是大家平时比较关注的方面。标题不宜过长，应包含关键词，简明扼要地表达网站的主旨即可。这样的效果要优于使用过多关键词，但最终标题无法在页面中完全显示的情况。例如，页面中的“免邮”，用“free shipping on orders over $50”就很好，无需添加其他内容，以免浪费时间。
Foreign trade website building involves many details. Here, I will use titles as an example because they are easier to understand and a common focus. Titles should not be too long; they should include keywords and concisely express the main idea of the website. This approach is better than using too many keywords, which may result in the title not being fully displayed on the page. For example, for "free shipping," using "free shipping on orders over $50" is sufficient without adding extra content to avoid wasting time.
代码简洁
Simple Code
在外贸建站过程中，必然会涉及到代码。简单的代码有利于搜索引擎蜘蛛的爬行，从而使外贸 SEO 工作更加高效。同时，简单的代码可以缩短网站缓存时间，提高网站的打开速度。此外，并非所有的外贸站长都精通复杂的 HTML 语言，因此简单的代码更便于设计。
In the process of foreign trade website building, code is inevitably involved. Simple code facilitates search engine spider crawling, making foreign trade SEO work more efficient. At the same time, simple code can reduce website caching time and improve loading speed. Moreover, not all foreign trade website owners are proficient in complex HTML language, so simple code is more convenient for design.
网站布局简洁
Simple Website Layout
网站布局包括首页布局和内页布局，由于篇幅限制，这里仅讨论首页布局。简单来说，外贸网站布局主要包括三个部分：头部、中部和尾部。头部通常包括 logo、banner 和导航，中部是主要且重要的内容，而尾部则是友情链接、网站地图等。如果外贸网站是电商类型，这样的布局简单实用。
Website layout includes homepage layout and inner page layout. Due to space limitations, we will only discuss homepage layout here. Simply put, foreign trade website layout mainly consists of three parts: header, middle section, and footer. The header usually includes logo, banner, and navigation; the middle section contains the main and important content, while the footer includes friend links, sitemaps, etc. For e-commerce foreign trade websites, this layout is simple and practical.
用最简单的方法满足用户需求
Meeting User Needs in the Simplest Way
例如，如果网站中没有用户付款的银行，我们可以为用户提供货到付款方式。虽然跨国货到付款存在一定风险，但值得一试。付款过程应尽可能简单；如果需要用户注册登录，只需留下邮箱和电话号码即可，过多的信息可能侵犯他人隐私并引起用户反感。
For example, if the website does not support the user's preferred payment bank, we can offer cash on delivery. Although cross-border cash on delivery carries certain risks, it is worth trying. The payment process should be as simple as possible. If user registration is required, only an email and phone number are necessary. Excessive information may violate privacy and cause user dissatisfaction.
外贸网站建设是一项复杂的工程，但如果我们能够将复杂的事情简单化，将会发现营销效果更好。以上只是一些建议，你还可以进一步深入思考。
Foreign trade website building is a complex project, but if we can simplify complex matters, we will find better marketing results. The above are just some suggestions; you can further explore and think deeper.
一米软件原创
Original by Yimi Software