亚马逊FBA 2024年2月新政策解读：跨境电商卖家必知的物流优化策略
最新政策要点：亚马逊近日发布FBA重大更新，新收货政策将于2024年2月全面实施，对跨境电商卖家的物流管理提出更高要求。
Key Policy Updates: Amazon recently announced major FBA updates, with new receiving policies to be fully implemented in February 2024, imposing higher requirements on cross-border e-commerce sellers' logistics management.
一、政策核心变化
I. Core Policy Changes
1. 货件自动关闭时间调整：自2024年2月1日起，新创建货件的自动关闭时间缩短为：国内45天/国际75天（原90天）。
1. Shipment Auto-Close Time Adjustment: Starting February 1, 2024, the auto-close time for newly created shipments will be shortened to: domestic 45 days/international 75 days (previously 90 days).
2. 入库缺陷费用新增：亚马逊将针对以下情况收取额外费用：
2. New Inbound Defect Fees: Amazon will charge additional fees for the following situations:
- 配送至错误位置：小号标准尺寸0.04美金，大号标准尺寸0.04-0.07美金
- 已删除/丢弃货件：小号标准尺寸0.02美金，大号标准尺寸0.02-0.04美金
- Sent to wrong location: Small standard size $0.04, Large standard size $0.04-$0.07
- Deleted/discarded shipments: Small standard size $0.02, Large standard size $0.02-$0.04
二、卖家应对策略
II. Seller Response Strategies
1. 优化物流时效：重新评估国际运输方案，确保国际货件能在75天内送达，国内货件45天内送达。
1. Optimize Logistics Timeliness: Re-evaluate international shipping solutions to ensure international shipments arrive within 75 days and domestic shipments within 45 days.
2. 完善入库计划：使用亚马逊官方工具检查货件合规性，特别注意：
2. Improve Inbound Plans: Use Amazon's official tools to check shipment compliance, paying special attention to:
- 商品标签规范
- 发货地址准确性
- Product labeling specifications
- Accuracy of shipping addresses
3. 地址管理优化：杜绝"乱填地址"行为，使用真实有效的发货地址，避免被分配至偏远仓库。
3. Address Management Optimization: Eliminate the practice of "random address filling", use real and valid shipping addresses to avoid being assigned to remote warehouses.
SEO优化提示：跨境电商卖家应重点关注"亚马逊FBA新政策"、"2024物流费用"、"入库缺陷费"等关键词，及时调整网站和产品页面的SEO策略。
SEO Optimization Tip: Cross-border e-commerce sellers should focus on keywords such as "Amazon FBA new policy", "2024 logistics fees", "inbound defect fee", and adjust website and product page SEO strategies in a timely manner.
