谷歌外贸推广常见误区及专业解决方案
谷歌作为全球最大搜索引擎，是外贸企业线上推广的首选平台。然而许多企业在实际操作中容易陷入误区，导致推广效果不佳。
As the world's largest search engine, Google is the preferred platform for foreign trade enterprises' online promotion. However, many companies often fall into common pitfalls during implementation, resulting in poor promotion results.
误区一：过度投入展示广告
Pitfall 1: Over-investing in Display Ads
搜索广告基于用户主动搜索行为，转化率更高；而展示广告受众针对性较弱，B2B企业应重点投放搜索广告。
Search ads based on users' active search behavior have higher conversion rates, while display ads have weaker audience targeting. B2B enterprises should focus on search ads.
误区二：忽视广告附加信息
Pitfall 2: Neglecting Ad Extensions
附加信息能提升广告吸引力，增加展示面积，提高点击率。建议添加电话、位置、评价等扩展信息。
Ad extensions can enhance ad attractiveness, increase display area, and improve click-through rates. It's recommended to add phone, location, review and other extensions.
误区三：着陆页设置单一
Pitfall 3: Using Single Landing Page
不同关键词应设置针对性着陆页，直接满足用户需求，提升转化率。首页作为统一着陆页效果较差。
Different keywords should have targeted landing pages to directly meet user needs and improve conversion rates. Using homepage as the only landing page performs poorly.
专业推广服务推荐
Professional Promotion Services
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Wancheng Cloud offers one-stop overseas marketing solutions: Google Ads, social media operation, foreign trade website building, etc., helping you efficiently obtain overseas inquiries.
