谷歌SEO优化终极指南：从站内优化到外链建设的完整策略
谷歌SEO优化是提升网站在搜索引擎中排名的关键策略。本文将为您全面解析Google SEO的核心要素，帮助您制定有效的推广计划。
Google SEO optimization is the key strategy to improve website ranking in search engines. This article will comprehensively analyze the core elements of Google SEO to help you develop an effective promotion plan.
一、站内SEO vs 站外SEO | On-Page SEO vs Off-Page SEO
谷歌SEO主要分为两大板块：
Google SEO mainly consists of two parts:
- 站内SEO：以内容优化为核心，包括关键词布局、内容质量、网站结构等
- On-page SEO: Focuses on content optimization, including keyword placement, content quality, website structure, etc.
- 站外SEO：主要通过高质量外链建设提升网站权威性
- Off-page SEO: Mainly improves website authority through high-quality backlink building
二、关键词策略 | Keyword Strategy
成功的关键词研究是SEO推广的基础：
Successful keyword research is the foundation of SEO promotion:
关键步骤：
Key Steps:
- 使用Google Keyword Planner分析搜索量
- Use Google Keyword Planner to analyze search volume
- 研究用户搜索意图（信息型、商业型、导航型）
- Study user search intent (informational, commercial, navigational)
- 选择搜索量适中、竞争度合理的关键词
- Select keywords with moderate search volume and reasonable competition
- 建立主关键词+长尾关键词矩阵
- Build a main keyword + long-tail keyword matrix
