如何建立符合谷歌SEO标准的工厂订单获取网站？
随着外贸行业的发展，越来越多的企业开始重视谷歌SEO优化，着手搭建外贸独立站。但很多模板网站仅具备展示功能，不符合谷歌SEO的基本要求。本文将详细介绍如何建立一个真正符合谷歌SEO标准的网站。
一、网站语言版本设置
1. 中英文版本分离
很多企业官网同时设置中文版和英文版，但不建议将中英文版本放在同一个网站上。面向国内市场的网站只需中文版即可，因为国内SEO（百度SEO）与谷歌SEO的优化思路完全不同。
English Version:
1. Separate Chinese and English Versions
Many corporate websites have both Chinese and English versions, but it's not recommended to place them on the same site. Websites targeting the domestic market only need a Chinese version, as Baidu SEO and Google SEO follow completely different optimization strategies.
二、URL结构优化
2. SEO友好的URL结构
符合谷歌SEO标准的URL格式应为：https://www.domain.com/keyword。很多模板网站的URL是默认生成的，无法自定义添加目标关键词。
推荐参考：Backlinko网站的URL设置
English Version:
2. SEO-Friendly URL Structure
The Google SEO-friendly URL format should be: https://www.domain.com/keyword. Many template websites use default URLs that cannot be customized to include target keywords.
三、页面SEO优化
3. 符合页面SEO标准
使用SEO Quake工具检测发现，很多模板网站存在以下问题：
- 缺少meta description和meta keyword
- 图片没有Alt属性
这些都是页面SEO优化的重要因素。
English Version:
3. On-Page SEO Compliance
Using SEO Quake tool, many template websites are found to have the following issues:
- Missing meta description and meta keyword
- Images without Alt attributes
These are all critical factors for on-page SEO optimization.
四、WordPress建站优势
对于外贸企业来说，WordPress是最佳的建站选择，原因包括：
- 完全自定义的URL结构
- 完善的SEO插件支持
- 灵活的内容管理系统
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4. Advantages of WordPress
For foreign trade enterprises, WordPress is the best website building solution, with advantages including:
- Fully customizable URL structure
- Comprehensive SEO plugin support
- Flexible content management system
五、持续优化策略
网站建成后，还需要进行以下优化工作：
1. 关键词布局 - 使用专业工具进行关键词研究
2. 高质量内容 - 持续产出优质原创内容
3. 定期更新 - 保持网站内容活跃度
4. 外链建设 - 获取高质量外部链接
English Version:
5. Continuous Optimization Strategies
After website construction, the following optimizations are needed:
1. Keyword Placement - Conduct keyword research using professional tools
2. High-Quality Content - Continuously produce original quality content
3. Regular Updates - Maintain website content activity
4. Backlink Building - Acquire high-quality external links
结论：要建立一个真正有效的工厂订单获取网站，必须从建站之初就遵循谷歌SEO标准。WordPress平台因其出色的SEO友好性成为最佳选择，但网站建成后仍需持续进行优化工作。
Conclusion: To build a truly effective factory order acquisition website, it's essential to follow Google SEO standards from the very beginning. WordPress is the best choice due to its excellent SEO-friendliness, but continuous optimization is still required after website construction.
