Google推广助力跨境电商：亚马逊/速卖通开店成本全解析
在当今数字化时代，Google推广已成为企业拓展海外市场的重要工具。对于想要进军跨境电商领域的创业者来说，了解亚马逊和速卖通的开店要求及费用至关重要。
跨境电商平台开店要求对比
Comparison of Store Setup Requirements for Cross-border E-commerce Platforms
亚马逊(Amazon)要求：
Amazon Requirements:
- 公司营业执照(北美站可用个人资质)
- Business license (personal qualification acceptable for North America station)
- 法人身份证明
- Legal person identification
- 双币种信用卡(VISA/Mastercard)
- Dual-currency credit card (VISA/Mastercard)
- 未注册过的电子邮箱和电话号码
- Unregistered email and phone number
- 收款账号(如World First, PingPong等)
- Payment account (e.g. World First, PingPong, etc.)
速卖通(AliExpress)要求：
AliExpress Requirements:
- 企业营业执照和认证的企业支付宝
- Business license and certified corporate Alipay
- 类目入驻资质审核
- Category qualification review
- 类目技术服务年费
- Annual technical service fee for categories
- 部分类目需要商标资质
- Trademark qualification required for some categories
跨境电商开店费用详解
Detailed Explanation of Store Setup Costs
亚马逊费用：
Amazon Costs:
- 专业卖家：$39.99/月月租
- Professional seller: $39.99/month
- 个人卖家：无月租，每件$0.99
- Individual seller: No monthly fee, $0.99 per item
- 销售佣金：8%-15%不等
- Sales commission: 8%-15% varies
速卖通费用：
AliExpress Costs:
- 店铺年费：1万-5万人民币(依类目)
- Store annual fee: 10,000-50,000 RMB (by category)
- 类目佣金：5%-8%不等
- Category commission: 5%-8% varies
- 部分类目需商标注册费用
- Trademark registration fee required for some categories
通过专业的Google推广服务，跨境电商企业可以更有效地触达全球潜在客户。中山市跨境电商孵化基地提供全方位支持，包括亚马逊物流+服务、中东SOUQ平台账号注册等，帮助企业降低运营风险。
With professional Google Ads services, cross-border e-commerce businesses can more effectively reach global potential customers. Zhongshan Cross-border E-commerce Incubation Base provides comprehensive support, including Amazon Logistics+ services, Middle East SOUQ platform account registration, etc., to help businesses reduce operational risks.
合作创业项目优势：
Advantages of Cooperative Entrepreneurship Project:
- 解决企业跨境运营人才短缺问题
- Solve the shortage of cross-border operation talents
- 降低创业者资金压力
- Reduce financial pressure for entrepreneurs
- 提供专业跨境电商培训
- Provide professional cross-border e-commerce training
- 共享平台资源和运营经验
- Share platform resources and operational experience
无论是选择亚马逊还是速卖通平台，结合有效的Google推广策略，都能帮助您的跨境电商业务快速成长。立即联系我们，获取更多专业建议！
Whether you choose Amazon or AliExpress platform, combined with effective Google Ads strategies, it can help your cross-border e-commerce business grow rapidly. Contact us now for more professional advice!
