为什么谷歌推广没有效果？安心的AdWords推广策略解析
每到年底，职场人最关心的莫过于年终奖的发放。然而有些公司的年终奖却让人哭笑不得，就像某些企业的谷歌推广效果一样令人失望。
When the year-end approaches, workplace professionals are most concerned about their year-end bonuses. However, some companies' year-end bonuses are as disappointing as the ineffective Google Ads performance of certain businesses.
就像有公司发放几箱辣条当年终奖一样，很多企业在谷歌推广上也是"应付了事"。员工需要的是真金白银，企业需要的是真实流量和转化，而不是表面功夫。
Just like companies giving out boxes of spicy sticks as year-end bonuses, many businesses also take a "perfunctory approach" to Google Ads. Employees need real money, and businesses need genuine traffic and conversions, not superficial efforts.
更离谱的是发放活猪作为年终奖，这就像在AdWords中选择了完全不相关的关键词。你的目标客户需要的是你的产品或服务，而不是一头需要喂养的猪。
Even more outrageous is giving out live pigs as bonuses, which is like choosing completely irrelevant keywords in AdWords. Your target customers need your products or services, not a pig that needs feeding.
那些发放智能音箱的公司，就像在AdWords中过度投放品牌词。你的员工已经了解你的产品，就像你的老客户已经知道你的品牌一样，这样的投放是在浪费预算。
Companies that give out smart speakers are like those who over-invest in brand keywords in AdWords. Your employees already know your products, just as your existing customers are already familiar with your brand - such spending is a waste of budget.
SEO优化建议：要避免这些"奇葩"的推广方式，企业应该：
SEO Optimization Suggestions: To avoid these "bizarre" promotion methods, businesses should:
- 精准定位目标受众，就像发放符合员工需求的年终奖
- Accurately target the right audience, just like giving year-end bonuses that meet employees' needs
- 选择相关性高的关键词，避免"活猪式"的错误投放
- Choose highly relevant keywords to avoid "live pig" type mis-targeting
- 合理分配预算，不要把所有资源都放在品牌词上
- Allocate budgets reasonably, don't put all resources on brand keywords
- 持续优化广告内容，就像年终奖应该与时俱进
- Continuously optimize ad content, just like year-end bonuses should keep up with the times
记住，无论是年终奖还是谷歌推广，走心才能取得好效果。你的推广策略是否也像这些奇葩年终奖一样需要改进？
Remember, whether it's year-end bonuses or Google Ads, only heartfelt efforts can achieve good results. Does your promotion strategy also need improvement like these bizarre year-end bonuses?
