中国(滨州)跨境电商产业峰会成功举办:聚焦产业出海新机遇
中国(滨州)跨境电商产业峰会成功举办:聚焦产业出海新机遇
China (Binzhou) Cross-border E-commerce Industry Summit Successfully Held: Focusing on New Opportunities for Industrial Globalization
2022年7月27日,由滨州市商务局、共青团滨州市委主办的“滨州智造,产业出海”中国(滨州)跨境电商产业峰会暨滨州跨境电商协会成立大会在滨州渤海先进技术研究院隆重举行。本次峰会汇聚了500多位行业精英,共同探讨跨境电商发展的新趋势。
On July 27, 2022, the "Binzhou Manufacturing, Global Expansion" China (Binzhou) Cross-border E-commerce Industry Summit and the Establishment Conference of Binzhou Cross-border E-commerce Association was grandly held at the Bohai Advanced Technology Research Institute in Binzhou. The summit brought together over 500 industry elites to discuss new trends in cross-border e-commerce development.
峰会亮点:
Highlights of the Summit:
1. 滨州跨境电商协会成立:标志着滨州跨境电商产业进入规范化、规模化发展阶段。
1. Establishment of Binzhou Cross-border E-commerce Association: Marking the entry of Binzhou's cross-border e-commerce industry into a standardized and large-scale development phase.
2. “航海计划”启动:滨印集团联合雨果跨境推出外贸出海新战略,对接全球120+电商平台和1000+服务商。
2. Launch of the "Navigation Plan": Binzhou Printing Group, in collaboration with YUGUO Cross-border, introduced a new strategy for global trade, connecting with 120+ global e-commerce platforms and 1,000+ service providers.
3. 行业大咖主题演讲:涵盖跨境电商发展趋势、全球市场机遇、金融服务优化等核心议题。
3. Keynote Speeches by Industry Leaders: Covering core topics such as cross-border e-commerce trends, global market opportunities, and financial service optimization.
专家观点:
Expert Insights:
• 雨果跨境BG总裁刘宏:强调“供给侧+需求侧”双向发力,推动产业带联盟“抱团出海”。
• Liu Hong, President of YUGUO Cross-border BG: Emphasized the dual focus on "supply-side + demand-side" to promote industrial alliance collaboration for global expansion.
• 长江商学院周春生教授:指出跨境电商已成为中国外贸重要支柱,滨州应加快“5+5”十强产业布局。
• Professor Zhou Chunsheng of CKGSB: Highlighted that cross-border e-commerce has become a pillar of China's foreign trade, and Binzhou should accelerate the layout of its "5+5" top industries.
• TikTok金牌教练刘畅:建议企业利用TikTok的30亿流量实现品牌出海增长。
• TikTok Gold Coach Liu Chang: Advised enterprises to leverage TikTok's 3 billion user traffic for brand globalization.
圆桌讨论:跨境电商人才培养
Roundtable Discussion: Talent Development in Cross-border E-commerce
与会专家一致认为,滨州跨境电商面临“人才缺口大、留存率低”的挑战,需通过校企合作构建人才培养生态。Shopee推出的“Young帆计划”和滨州学院的“院园合一”模式成为讨论焦点。
Experts agreed that Binzhou's cross-border e-commerce faces challenges of "large talent gap and low retention rate", requiring university-enterprise collaboration to build a talent development ecosystem. Shopee's "Young Sail Plan" and Binzhou University's "Campus-Park Integration" model were key discussion points.
本次峰会为滨州跨境电商发展注入新动能,未来将通过资源整合、人才培养和市场拓展,助力“滨州智造”走向全球。
The summit injected new momentum into Binzhou's cross-border e-commerce development. Moving forward, resource integration, talent cultivation, and market expansion will help "Binzhou Manufacturing" go global.
