优秀的中山外贸推广SEO：跨境电商3.0时代亚马逊与TikTok合作新机遇
【跨境电商3.0时代，亚马逊与TikTok合作引发行业变革】
[Cross-Border E-Commerce 3.0 Era: Amazon-TikTok Partnership Triggers Industry Transformation]
随着夏季结束，跨境电商行业格局正在发生显著变化。以TikTok、速卖通、Temu和SHEIN为代表的"中国跨境四小龙"表现强劲，而传统跨境电商平台亚马逊则显示出增长疲态。
As summer ends, the cross-border e-commerce landscape is undergoing significant changes. The "Chinese Cross-Border Four Dragons" represented by TikTok, AliExpress, Temu and SHEIN are performing strongly, while traditional platform Amazon shows signs of growth fatigue.
战略合作：流量与电商的完美结合
Strategic Partnership: Perfect Combination of Traffic and E-Commerce
8月8日，亚马逊与TikTok签署重要合作协议。根据协议，TikTok用户将能在短视频信息流中直接接收亚马逊商品广告并进行购买。这一合作标志着跨境电商进入3.0时代。
On August 8, Amazon and TikTok signed a significant cooperation agreement. According to the deal, TikTok users will be able to receive Amazon product ads directly in short video feeds and make purchases. This partnership marks the entry of cross-border e-commerce into the 3.0 era.
亚马逊的转型之路
Amazon's Transformation Path
8月1日公布的2024财年第二季度财报显示，亚马逊总营收达1479.8亿美元，同比增长10.1%，但其电商业务增长乏力。为寻求新增长点，亚马逊采取了一系列措施，最终选择与TikTok联手。
The Q2 2024 financial report released on August 1 showed Amazon's total revenue reached $147.98 billion, a 10.1% year-on-year increase, but its e-commerce business showed weak growth. Seeking new growth points, Amazon has taken a series of measures, ultimately choosing to partner with TikTok.
合作细节与优势
Cooperation Details and Advantages
目前合作仅限于亚马逊自营商品，商家可在TikTok推荐信息流投放广告，实现更顺畅的购物体验。对亚马逊而言，TikTok庞大的用户基础（全球下载量超49.2亿次，月活用户超15亿）是获取流量的最佳选择。
The current cooperation is limited to Amazon's self-operated products. Merchants can place ads in TikTok's recommendation feeds for smoother shopping experiences. For Amazon, TikTok's massive user base (over 4.92 billion global downloads, over 1.5 billion MAUs) is the best choice for traffic acquisition.
跨境电商3.0时代趋势
Cross-Border E-Commerce 3.0 Trends
跨境电商已进入3.0时代，融合"人找货"与"货找人"模式，以"内容"和"社交"为核心创造新增量。未来，商家需要更加注重内容营销，否则可能面临淘汰风险。
Cross-border e-commerce has entered the 3.0 era, integrating "people finding goods" and "goods finding people" models, with "content" and "social" as the core to create new growth. In the future, merchants need to focus more on content marketing, otherwise they may face elimination risks.
中山外贸推广SEO建议
Zhongshan Foreign Trade Promotion SEO Suggestions
对于中山地区的外贸企业，我们建议：1) 关注TikTok等新兴平台流量机会；2) 加强内容营销能力；3) 优化Google SEO与社交媒体推广结合，以抓住跨境电商3.0时代的发展机遇。
For foreign trade enterprises in Zhongshan area, we recommend: 1) Pay attention to traffic opportunities on emerging platforms like TikTok; 2) Strengthen content marketing capabilities; 3) Optimize the combination of Google SEO and social media promotion to seize development opportunities in the cross-border e-commerce 3.0 era.
