品牌出海首选：为什么谷歌推广渠道至关重要？掌握这3个网站自定义工具
在当今数字化时代，品牌出海已成为众多企业的战略选择。而作为全球最大的搜索引擎，谷歌推广渠道无疑是品牌国际化的最佳选择之一。通过谷歌广告，企业可以精准触达全球目标受众，实现高效转化。
When it comes to global brand expansion in the digital age, Google Ads stands out as one of the most effective channels. As the world's largest search engine, Google provides businesses with precise targeting capabilities to reach global audiences and achieve high conversion rates.
自定义网站的重要性
The Importance of Customized Websites
讲完插件，接下来就要进入"自定义网站"阶段。自定义网站，顾名思义就是按照自己的想法，对网站的结构、布局、内容进行二次设计，使其符合产品经营的方向。
After discussing plugins, we now move to the "website customization" phase. As the name suggests, this involves redesigning your website's structure, layout, and content according to your business needs and product strategy.
这是很多人想要自建网站的动力，因为可以为所欲为、不受限制。但这个阶段也成了很多人的梦魇，因为难度系数比较大，需要系统性的建站知识以及非常强的统筹能力。
This is the main motivation for many to build their own websites - complete creative freedom. However, this stage also becomes a nightmare for many due to its complexity, requiring systematic website-building knowledge and strong organizational skills.
3个必备网站自定义工具
3 Essential Website Customization Tools
1. 经典编辑器 (Classic Editor)
经典编辑器是基于WordPress层面的工具，属于"系统工具"。在安装插件的时候，我就强烈建议安装一个"经典编辑器"，否则最新版本的WordPress就只能用"古腾堡编辑器"，难度大不好用。
1. Classic Editor
The Classic Editor is a WordPress-level tool, considered a "system tool". I strongly recommend installing the Classic Editor plugin, as the latest WordPress versions default to the Gutenberg editor, which can be more challenging to use.
2. 主题定制器 (Theme Customizer)
主题定制器是基于主题层面的工具，权限也比较大。主题定制器，既涉及到后端的操作，也涉及到前端的操作，主要是以前端为主。
2. Theme Customizer
The Theme Customizer operates at the theme level with significant permissions. It involves both backend and frontend operations, primarily focusing on frontend customization.
3. Elementor
Elementor是一个插件，属于第三方工具。虽然它能力远超经典编辑器和主题定制器，但权限较小，优先级也比较低，可以理解为经典编辑器的"大牌平替"。
3. Elementor
Elementor is a third-party plugin. While its capabilities surpass both the Classic Editor and Theme Customizer, it has lower permissions and priority - think of it as a "premium alternative" to the Classic Editor.
我用Elementor最多的地方，就是编辑网页。文章和产品的编辑，更多是交给经典编辑器。而且Elementor的功能远不止于此，有少数建站高手，仅用Elementor这一个插件就能搭建起一个网站，你就说厉害不厉害吧？
I primarily use Elementor for webpage editing, while relying on the Classic Editor for articles and products. Elementor's capabilities go far beyond this - some website-building experts can create entire websites using just this one plugin. Impressive, isn't it?
