黑五倒计时开启！这份旺季爆单攻略请收好（站外推广篇）
黑色星期五，这个最早起源于美国的狂欢购物日，如今已然发展成为国际性的购物节。今年以来，海外需求萎靡，但根据Adobe关于2023年美国假日购物预测的报告显示，今年黑五期间在线支出或较2022年同比增长5.5%，达到96亿美元。
Black Friday, originally a shopping carnival originating in the US, has now developed into an international shopping festival. Although overseas demand has been sluggish this year, Adobe's 2023 US holiday shopping forecast shows that online spending during Black Friday may increase by 5.5% year-on-year compared to 2022, reaching $9.6 billion.
广告投放 | Advertising Placement
1、准备多个账户：不管卖家是投放Facebook广告还是Google广告，都最好准备多个广告账户。
1. Multiple Accounts Preparation: Whether you're running Facebook ads or Google ads, it's best to prepare multiple advertising accounts.
2、提前上传广告：临近黑五，会有大量的卖家上传广告，而广告是需要通过审核才会被展现的。
2. Upload Ads in Advance: As Black Friday approaches, a large number of sellers will upload ads, which need to be reviewed before being displayed.
3、尝试多个渠道：Google和Facebook这两大热门平台，黑五期间的竞争是非常激烈的。
3. Try Multiple Channels: Competition on major platforms like Google and Facebook is extremely fierce during Black Friday.
4、注重再营销：黑五期间拓展新客的成本是非常高的，因此建议卖家可以将一部分预算和重心转移到再营销上。
4. Focus on Remarketing: The cost of acquiring new customers during Black Friday is very high, so it's recommended to shift some budget and focus to remarketing.
社媒营销 | Social Media Marketing
1、内容营销：内容营销成本较低，因此卖家可以更早开启。
1. Content Marketing: With lower costs, sellers can start content marketing earlier.
2、红人合作：红人自带追随者，能够帮助卖家在短时间内，扩大活动曝光。
2. Influencer Collaboration: Influencers come with their own followers, helping sellers quickly expand event exposure.
3、与其他品牌合作：与互补或关联性较强的品牌，进行推广合作，是一件互惠互利的事。
3. Cross-Brand Collaboration: Partnering with complementary or related brands for promotions is mutually beneficial.
邮件营销 | Email Marketing
邮件营销虽然转化效果有限，但其成本较低，同时邮件营销也是唤醒老顾客的有效手段之一。
Although email marketing has limited conversion effects, its low cost makes it an effective way to re-engage existing customers.
短信营销 | SMS Marketing
短信营销，同样是独立站卖家不可错过的推广方式之一，短信营销有着即时送达、低成本、触达范围广等优势。
SMS marketing is another promotion method that independent站 sellers shouldn't miss, featuring instant delivery, low cost, and wide reach.
以上便是Ueeshop为大家整理的黑五期间的一个推广技巧，如果你想了解黑五营销的详细策略，可以私信我们了解更多！
The above are the promotion tips compiled by Ueeshop for Black Friday. If you want to learn more about detailed Black Friday marketing strategies, please DM us for more information!
