广西六堡茶产业蓬勃发展：从地理标志到品牌价值44亿的崛起之路
广西六堡茶产业蓬勃发展：从地理标志到品牌价值44亿的崛起之路
The Rise of Guangxi Liubao Tea Industry: From Geographical Indication to 4.4 Billion Brand Value
2023年中国茶叶区域公用品牌价值评估最新结果显示，"梧州六堡茶"品牌价值达44.03亿元，首次跻身前20名，较2022年增长6.39亿元，创近十年最大增幅。
The latest evaluation of China's regional public tea brand value in 2023 shows that "Wuzhou Liubao Tea" has reached a brand value of 4.403 billion yuan, entering the top 20 for the first time with an increase of 639 million yuan from 2022, marking the largest growth in nearly a decade.
政策支持与地理标志认证
2020年，"广西六堡茶"获得国家农产品地理标志登记证书。广西茶业协会专职副会长韦克英表示："地理标志认证让更多茶农受益，扩大了六堡茶加工覆盖范围。"
In 2020, "Guangxi Liubao Tea" obtained the national agricultural product geographical indication certification. Wei Keying, deputy director of Guangxi Tea Association, stated: "The geographical indication certification has benefited more tea farmers and expanded the processing coverage of Liubao tea."
各地茶企发展现状
贺州：昭平县象棋山茶叶有限公司总经理刘宗文表示，夏茶特别适合制作六堡茶。2022年贺州出台16条政策措施支持六堡茶产业发展。
Hezhou: Liu Zongwen, general manager of Xiangqi Mountain Tea Company, stated that summer tea is particularly suitable for making Liubao tea. In 2022, Hezhou introduced 16 policy measures to support the development of Liubao tea industry.
南宁：广西金花茶业有限公司董事长翁荣彬介绍，横州是重要六堡茶原料基地，他们创新的茉莉六堡茶结合了两种茶的特色。
Nanning: Weng Rongbin, chairman of Guangxi Jinhua Tea Company, introduced that Hengzhou is an important raw material base for Liubao tea. Their innovative jasmine Liubao tea combines the characteristics of both teas.
柳州：伏虎华侨农场厂长何海华表示，现代工艺六堡茶更吸引年轻消费者，目前六堡茶产量已占茶厂总产量的80%。
Liuzhou: He Haihua, director of Fuhu Overseas Chinese Farm, said that modern processed Liubao tea is more attractive to young consumers, currently accounting for 80% of the tea factory's total output.
梧州：芙叶茶叶股份有限公司董事长卓海琳见证了六堡茶品牌知名度的快速提升，新生产线年产能达1000吨。
Wuzhou: Zhuo Hailin, chairman of Fuye Tea Company, witnessed the rapid rise of Liubao tea brand awareness. The new production line has an annual capacity of 1,000 tons.
百色：凌云县老山源茶叶公司总经理刘承剑表示，转型生产六堡茶后收益翻番，当地6家企业正积极推广。
Baise: Liu Chengjian, general manager of Laoshanyuan Tea Company, said that after switching to Liubao tea production, profits have doubled, with 6 local companies actively promoting it.
产业发展建议
多位企业家强调：
- 尽快制定统一的生产标准
- 加强品牌联合推广
- 因地制宜发展特色产品
- 政府持续政策支持
Entrepreneurs emphasized:
- Establish unified production standards as soon as possible
- Strengthen joint brand promotion
- Develop characteristic products according to local conditions
- Continued government policy support
随着广西"公共大品牌+核心区域品牌+企业产品品牌"培育计划的推进，六堡茶产业正迎来前所未有的发展机遇。
With the advancement of Guangxi's "public master brand + core regional brand + enterprise product brand" cultivation plan, the Liubao tea industry is ushering in unprecedented development opportunities.
