谷歌推广效果如何？全面解析Google Ads推广策略
谷歌推广（通常指Google Ads，原名为Google AdWords）是全球数字营销领域最重要的广告平台之一。作为占据全球搜索引擎市场90%以上份额的巨头，谷歌确实是企业获取流量的黄金渠道。
Before starting Google Ads promotion, it's crucial to understand that Google's search results page is divided into 4 distinct tiers. This knowledge will fundamentally impact your advertising strategy.
谷歌首页的四大梯队包括：
1. 付费广告位（Google Ads）
2. 本地商家信息（Google My Business）
3. 自然搜索结果（SEO排名）
4. 知识图谱等其他元素
The 4 tiers on Google's first page consist of:
1. Paid ad slots (Google Ads)
2. Local business listings (Google My Business)
3. Organic search results (SEO rankings)
4. Knowledge Graph and other elements
要想做好谷歌推广，必须同时考虑这四大梯队的协同效应。单纯依赖付费广告而忽视其他渠道，往往难以获得最佳的投资回报率。
To succeed with Google Ads promotion, marketers need to consider the synergy between all four tiers. Relying solely on paid ads while neglecting other channels usually leads to suboptimal ROI.
