WordPress多站点(站群)配置完整指南 - 外贸订单获取与谷歌竞价推广策略
WordPress作为全球使用最广泛的网站建设系统，其多站点功能为外贸企业提供了高效的站群管理解决方案。本文将详细介绍如何配置WordPress多站点，并分享外贸订单获取与谷歌竞价推广的核心原则。
WordPress多站点的优势：
Advantages of WordPress Multisite:
- 单WordPress安装可创建多个网站 | Single WordPress installation can create multiple websites
- 主题和插件共享，无需重复安装 | Shared themes and plugins, no need for repeated installation
- 共用一个数据库，降低建站成本 | Shared database reduces website construction costs
- 统一后台管理所有站点 | Unified backend to manage all sites
WordPress多站点配置步骤：
WordPress Multisite Configuration Steps:
1. 启用网络配置菜单
1. Enable Network Configuration Menu
编辑wp-config.php文件，添加以下代码：
Edit wp-config.php file and add the following code:
define('WP_ALLOW_MULTISITE', true); 刷新后台后，将在"工具"菜单下看到"配置网络"选项。
After refreshing the backend, you will see the "Configure Network" option under the "Tools" menu.
2. 选择站点结构
2. Choose Site Structure
根据安装位置不同，可选择：
Depending on the installation location, you can choose:
- 子目录形式：example.com/demo | Subdirectory format: example.com/demo
- 子域名形式：demo.example.com | Subdomain format: demo.example.com
3. 配置wp-config.php和.htaccess文件
3. Configure wp-config.php and .htaccess Files
按照后台提示复制代码到相应文件，然后重新登录。
Copy the code as prompted in the backend to the corresponding files, then log in again.
4. 管理多站点
4. Manage Multisite
通过"我的站点-管理网络-仪表盘"进入站群管理后台。
Access the multisite management backend via "My Sites - Network Admin - Dashboard".
外贸订单获取与谷歌竞价推广原则：
Principles for Obtaining Foreign Trade Orders and Google Ads Promotion:
- 多语言站点优化，覆盖目标市场 | Multilingual site optimization to cover target markets
- 精准关键词定位，分析竞争对手 | Precise keyword targeting and competitor analysis
- 高质量着陆页设计，提升转化率 | High-quality landing page design to improve conversion rates
- 定期分析广告数据，优化投放策略 | Regularly analyze ad data to optimize delivery strategies
通过WordPress多站点功能，外贸企业可以高效管理多个市场网站，结合谷歌竞价推广策略，有效获取海外订单。
Using WordPress multisite functionality, foreign trade companies can efficiently manage multiple market websites, combined with Google Ads promotion strategies to effectively obtain overseas orders.
