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亚马逊美国站推出新功能，降低买家退货率！
Amazon US Launches New Feature to Reduce Buyer Return Rates!
1月12日，亚马逊美国站发布公告，宣布推出"减少客户退货"建议，这是一项能够帮助卖家减少退货情况和改善客户购物体验的新功能。
On January 12, Amazon US announced the launch of "Reduce Customer Returns" recommendations, a new feature designed to help sellers reduce return rates and improve customer shopping experiences.
根据公告，该功能根据退货率、客户评价和反馈等数据，为卖家提供以下见解：
According to the announcement, this feature provides sellers with the following insights based on data such as return rates, customer reviews, and feedback:
- 财务影响：如果卖家采取了改进商品详细页面的推荐操作，那么就可以查看在未来90天内可以获得的预计收益（以美元计）。
- Financial Impact: Sellers can view projected earnings (in USD) over the next 90 days if they implement recommended improvements to product detail pages.
- 详细页面推荐：根据客户的需求提供内容推荐，帮助卖家改进商品详细页面。
- Detail Page Recommendations: Provides content recommendations based on customer needs to help sellers improve product detail pages.
- 客户问题趋势：根据产品类别中有关特定主题的客户问题和答案数量，调整商品详细页面内容。
- Customer Question Trends: Adjusts product detail page content based on the volume of customer questions and answers on specific topics within the product category.
- 列表比较：支持卖家与商品详细页面中具有类似信息的畅销品牌进行比较。
- Listing Comparison: Allows sellers to compare their listings with best-selling brands that have similar information on product detail pages.
- 理想位置：通过将推荐内容添加到对客户产生最大印象的位置，如详细页面的标题、项目符号或产品描述中，吸引更多买家。
- Ideal Placement: Attracts more buyers by adding recommended content to high-impact locations such as detail page titles, bullet points, or product descriptions.
亚马逊卖家可以点击"卖家中心"的"增长机会"（Growth Opportunities）页面使用这项新功能。
Amazon sellers can access this new feature by clicking on the "Growth Opportunities" page in Seller Central.
以下为亚马逊公告截图：
Below is a screenshot of Amazon's announcement:
