权威解析：为何谷歌是亚马逊站外引流首选？效益最大化策略
随着Q4旺季和第二次Prime Day的临近，如何在激烈的竞争中获得更多曝光与流量，成为亚马逊卖家最头疼的问题之一。亚马逊站内的流量竞争，已然到了白热化阶段，因此不少卖家开始将目光转向站外引流。
为何首选谷歌？
Why Choose Google First?
1、用户数量庞大：谷歌每天会收到来自全球各地超过35亿次搜索，YouTube每月登录用户超20亿。
1. Massive User Base: Google receives over 3.5 billion searches daily worldwide, with YouTube having over 2 billion monthly active users.
2、消费者的第一选择：调查显示，搜索引擎是消费者发现新产品和新品牌的第一选择。
2. Consumers' First Choice: Research shows search engines are the primary way consumers discover new products and brands.
3、丰富的广告产品：谷歌的广告产品非常多样化，能触达处于不同购物旅程阶段的客户。
3. Diverse Ad Products: Google offers varied ad formats that reach customers at different shopping journey stages.
如何实现效益最大化？
How to Maximize Benefits?
路径1：谷歌广告→商品详情页
Path 1: Google Ads → Product Page
优势：转化路径短，流失率低
Pros: Short conversion path, low drop-off rate
路径2：谷歌广告→独立站→商品详情页
Path 2: Google Ads → Independent Site → Product Page
优势：流量筛选精准，获得一手数据
Pros: Precise traffic filtering, access to first-party data
路径3：谷歌广告→测评网站/红人链接→商品详情页
Path 3: Google Ads → Review Sites/Influencers → Product Page
优势：提升信任度，硬广变软广
Pros: Builds trust, transforms hard ads into soft promotions
专家建议：对于长期品牌建设，路径2（独立站中转）是最佳选择。
Expert Recommendation: For long-term brand building, Path 2 (via independent site) is optimal.
想了解更多谷歌推广策略或获取免费独立站手册，欢迎联系我们！
For more Google advertising strategies or a free independent site guide, contact us today!
