售后完备的跨境电商适合什么人做？谷歌推广为什么进不去了？
深圳老板为何纷纷投身谷歌SEO？
Why Are Shenzhen Entrepreneurs Turning to Google SEO?
深圳这边有不少从事英文独立站项目的公司。博主线上线下考察了多家公司的网站项目，发现有的网站盈利，有的则不然。那么，深圳的老板们为何要做谷歌SEO呢？就此，博主想发表一下自己的见解。
There are many companies in Shenzhen engaged in English independent website projects. Through online and offline research on multiple companies' website projects, the blogger found that some websites are profitable while others are not. So why are Shenzhen entrepreneurs choosing Google SEO? Here, the blogger would like to share some insights.
若想快速获得英文产品站的订单，谷歌广告是不错的选择。但如今谷歌广告的获客成本不断攀升，这也是博主在深圳线下面试时，很多人所反映的问题。正因为谷歌广告的获客成本越来越高，深圳的许多老板才会考虑做谷歌SEO，以较低的成本逐步获取精准流量。
If you want to quickly get orders for English product websites, Google Ads is a good choice. However, the customer acquisition cost of Google Ads continues to rise, which is also a problem reflected by many people during the blogger's offline interviews in Shenzhen. Precisely because the customer acquisition cost of Google Ads is getting higher, many bosses in Shenzhen are considering Google SEO to gradually obtain precise traffic at a lower cost.
谷歌SEO需要耐心去做，前期投入也无需过大。但不要期望仅通过给网站添加一些内容、外链，就能为网站带来大量订单。很多人可能还不太了解谷歌SEO的基本原理和底层逻辑。
Google SEO requires patience and doesn't need excessive upfront investment. But don't expect to bring a large number of orders to the website just by adding some content and backlinks. Many people may not yet understand the basic principles and underlying logic of Google SEO.
深圳老板选择做谷歌SEO，是因为谷歌广告费用高昂，而谷歌SEO虽然见效较慢，但投入相对较少。博主认为，在做谷歌SEO的最初一年多时间里，不要指望它能为网站带来大量流量和订单，除非进行了大量的高流量外链、大站点高流量外链建设。
Shenzhen entrepreneurs choose Google SEO because Google Ads are expensive, while Google SEO, although slower to show results, requires relatively less investment. The blogger believes that in the first year or so of doing Google SEO, don't expect it to bring a lot of traffic and orders to the website, unless a large number of high-traffic backlinks and large-site high-traffic backlinks are built.
此外，与国内用户交流时，博主发现有些人之前在购买外链方面可能花了很多冤枉钱。例如，花费三四百美金购买了一条流量为0的外链，这笔钱肯定是不值得的。这只能怪国外外链销售市场过于混乱，博主刚开始购买外链时，也花费一二百美金投资了一条没有任何流量的外链，只是该网站的全站流量可能还不错。
In addition, when communicating with domestic users, the blogger found that some people may have wasted a lot of money on buying backlinks before. For example, spending three or four hundred US dollars to buy a backlink with zero traffic is definitely not worth it. This can only be blamed on the chaotic foreign backlink sales market. When the blogger first started buying backlinks, they also spent one or two hundred US dollars to invest in a backlink with no traffic, although the overall traffic of that website might be good.
并不是外链没有用，而是他们没有买到优质的外链。外链是一种推广方式，其底层逻辑不难理解，它是一种文章型推广，自然会有不同的推广效果。不能因为购买了一些非常普通的外链，没有给网站带来订单，就认为所有外链都没有作用。不同质量的外链，其作用是不同的，这一点国内人士一定要明白。
It's not that backlinks are useless, but that they didn't buy high-quality backlinks. Backlinks are a form of promotion, and their underlying logic is not difficult to understand—they are a type of article promotion, so naturally, they will have different promotional effects. Just because some very ordinary backlinks were purchased and didn't bring orders to the website, it doesn't mean all backlinks are useless. Backlinks of different qualities have different effects, and this is something domestic people must understand.
三四百美金可以购买一些质量较好的外链，换算成人民币也有2000多元，可以做一些高流量外链，并且这条外链所撰写的文章必须与产品相关。当然，高流量外链目前在国外老外那里买不到，需要自己去联系站长，多实践，基本可以成功。一般来说，二三千元的预算可以购买到外链流量在4-5K以上的。
Three or four hundred US dollars can buy some relatively good-quality backlinks, which is more than 2,000 RMB, and can be used to create some high-traffic backlinks. Moreover, the article written for this backlink must be related to the product. Of course, high-traffic backlinks are currently not available for purchase from foreigners abroad; you need to contact the webmaster yourself, practice more, and you can basically succeed. Generally speaking, a budget of two to three thousand RMB can purchase backlinks with traffic of 4-5K or more.
