必须选择的跨境电商平台：Shopify独立站运营与推广全攻略
Shopify独立站已成为国内跨境电商的热门选择。与其他平台相比，Shopify让商家无需技术背景、服务器配置或支付安全顾虑，仅需支付月租和应用费用即可快速开店。斑马ERP作为专业级工具，已对接Shopify等30+平台，提供从产品采集到订单管理的全流程解决方案。
Shopify has become a popular choice for cross-border e-commerce in China. Unlike other platforms, Shopify allows merchants to launch stores quickly without technical expertise, server configuration or payment security concerns - just monthly fees and app costs. Zebra ERP, as a professional tool, integrates with Shopify and 30+ other platforms, offering end-to-end solutions from product sourcing to order management.
Shopify物流解决方案
Shopify Logistics Solutions
1. 官方物流：目前支持美加澳订单，可加速包装配送流程并降低运费
2. 海外仓：提供海运/空运/快递三种方式，建议根据物流渠道选择合作仓
3. 自发货：卖家可自主选择物流商，灵活控制预算和时效
1. Official Shipping: Currently supports US/CA/AU orders, speeds up packaging and reduces costs
2. Overseas Warehouses: Offers sea/air/express shipping - choose partners based on logistics channels
3. Self-fulfillment: Merchants can select carriers flexibly to control budget and delivery time
收款方式对比
Payment Methods Comparison
PayPal：需商业账户+营业执照
Alipay Global：可直接绑定国内支付宝
PingPong：支持Visa/Mastercard等国际信用卡
PayPal: Requires business account + business license
Alipay Global: Can link directly to domestic Alipay
PingPong: Supports Visa/Mastercard and other international cards
推广引流策略
Traffic Generation Strategies
免费流量：SEO优化、社交媒体运营、内容营销、邮件营销
付费流量：网红合作、联盟营销、Google/Facebook广告
Free Traffic: SEO optimization, social media, content marketing, email marketing
Paid Traffic: Influencer collaboration, affiliate marketing, Google/Facebook ads
特别提示：谷歌SEO和社交媒体内容营销是获取高质量免费流量的最佳方式，而广告投放则可快速测试市场反应。
Pro Tip: Google SEO and social media content marketing are the best ways to acquire high-quality free traffic, while advertising can quickly test market response.
