如何做好SEO站外推广？谷歌推广开户找谁？

如何做好SEO站外推广？谷歌推广开户找谁？

How to Do Off-Page SEO Promotion? Who to Contact for Google Ads Account Opening?

网站SEO站外推广主要分为两种情况：一是获取网站排名，二是获取网站流量。以下是具体的操作方法：

Off-page SEO promotion can be divided into two main scenarios: improving website rankings and driving website traffic. Here are the detailed strategies:

一、获取网站排名 (Improving Website Rankings)

SEO站外获取排名主要通过外链建设，常见方法包括：

Off-page SEO for rankings mainly relies on link building, including:

1. 内容营销 (Content Marketing)

如果网站有一定流量基础，可以通过优质原创内容促使访问者转发。

If your site has decent traffic, create high-quality original content to encourage sharing.

2. 行业投稿 (Industry Guest Posting)

向权威行业网站和同行网站投稿获取外链，确保内容相关性。

Submit articles to authoritative industry websites to build backlinks with relevant content.

3. 软文发布 (Sponsored Content)

付费在新闻源网站发布文章，提升搜索引擎对链接的信任度。

Publish paid articles on news sites to increase link trustworthiness.

4. 制作链接诱饵 (Link Bait Creation)

创建SEO教程、工具、行业报告或信息图表等资源吸引外链。

Create valuable resources like SEO guides, tools, or infographics to attract backlinks.

5. 友情链接交换 (Link Exchange)

交换链接时需评估对方网站的权重、导出链接和关键词排名情况。

Evaluate partner sites' authority, outbound links and keyword rankings before exchanging links.

二、获取网站流量 (Driving Website Traffic)

1. 社交网络 (Social Media)

利用新媒体平台提升品牌搜索量，可通过豆瓣、百度贴吧等平台宣传。

Leverage social platforms like Douban and Baidu Tieba to boost brand searches.

2. 电子邮件营销 (Email Marketing)

收集目标邮件地址，设计多个邮件模板，规划发送时间和渠道。

Collect target email lists, create templates, and plan sending schedules.

3. 问答推广 (Q&A Platforms)

利用知乎、百度知道等高流量问答平台合理推广。

Promote on high-traffic Q&A platforms like Zhihu and Baidu Zhidao.

4. 付费推广 (Paid Advertising)

包括SEM、网站联盟、DSP和KOL付费转发等精准流量获取方式。

Use SEM, ad networks, DSP and KOL promotions for targeted traffic.

特别注意：付费推广的落地页设计至关重要，需优化流量引导和转化路径。

Important: Paid campaign landing pages must be well-designed for conversions.

谷歌推广开户找谁？(Who to Contact for Google Ads Account?)

如需开通谷歌广告账户，建议：

For Google Ads account opening, we recommend:

1. 直接联系谷歌官方授权代理商

1. Contact Google's authorized resellers directly

2. 选择有资质的数字营销公司代运营

2. Work with certified digital marketing agencies

3. 比较不同服务商的开户费和服务套餐

3. Compare account opening fees and service packages