AI按摩椅能否成为智能家居"新三样"？广东制造高质量发展探秘

AI按摩椅能否成为智能家居"新三样"？广东制造高质量发展探秘

Can AI Massage Chairs Become the "New Big Three" of Smart Homes? Exploring High-Quality Development in Guangdong Manufacturing

随着人工智能技术深度融入传统制造业，按摩椅行业正经历革命性变革。在广州增城，贝乐智能科技通过"AI+中医理疗"的创新模式，让智能按摩椅在广交会上收获近千台订单，展现出广东制造的强劲竞争力。

As artificial intelligence technology deeply integrates with traditional manufacturing, the massage chair industry is undergoing revolutionary changes. In Guangzhou's Zengcheng District, Beile Intelligent Technology has received nearly 1,000 orders at the Canton Fair through its innovative "AI + Chinese physiotherapy" model, demonstrating the strong competitiveness of Guangdong manufacturing.

核心技术突破：智能传感+中医算法

Core Technology Breakthrough: Smart Sensing + TCM Algorithms

公司董事长曾志涛介绍："通过智能传感技术，我们的按摩椅能自动检测用户身高体重，生成个性化按摩方案。我们邀请中医理疗师与工程师合作，经过数百次调试，确保不同体型用户都能获得专业级体验。"

Chairman Zeng Zhitao explained: "Through smart sensing technology, our massage chairs can automatically detect users' height and weight, generating personalized massage programs. We've collaborated with TCM physiotherapists and engineers, conducting hundreds of adjustments to ensure professional-level experience for users of all body types."

破解行业"内卷"：差异化出海战略

Solving Industry "Involution": Differentiated Global Strategy

面对按摩椅行业的激烈竞争，贝乐智能采取"人无我有，人有我优"的策略，重点开拓"一带一路"市场。目前产品已出口至德国、美国和中东地区，欧美日韩市场渗透率持续提升。

Facing fierce competition in the massage chair industry, Beile Intelligent adopts a strategy of "offering what others don't have, excelling where others do", focusing on Belt and Road markets. Products are now exported to Germany, the U.S. and Middle East, with growing penetration in European, American, Japanese and Korean markets.

产业链优势：广东的"数字基因"

Supply Chain Advantage: Guangdong's "Digital DNA"

相比福建成熟的五金制造产业链，广东凭借芯片设计、算法开发和集成电路优势，正在打造高附加值的智能按摩椅生态。企业数字化转型使广州在高端按摩椅研发领域形成独特竞争力。

Compared to Fujian's mature hardware manufacturing supply chain, Guangdong leverages its strengths in chip design, algorithm development and integrated circuits to build high-value-added smart massage chair ecosystem. Digital transformation gives Guangzhou unique competitiveness in high-end massage chair R&D.

市场前景：瞄准"以旧换新"机遇

Market Outlook: Targeting "Replacement" Opportunities

随着国内消费升级，企业希望按摩椅能像冰箱、洗衣机、空调一样，成为家庭必备的"新三样"。数据显示，中国按摩椅市场年增长率达15%，全球市场规模预计2025年突破50亿美元。

With domestic consumption upgrading, companies hope massage chairs can become household essentials like refrigerators, washing machines and air conditioners. Data shows China's massage chair market grows 15% annually, with global market size projected to exceed $5 billion by 2025.