放心的福建SEO海外推广：谷歌运营与谷歌SEO优化师的区别解析

放心的福建SEO海外推广：谷歌运营与谷歌SEO优化师的区别解析

Reliable Fujian SEO Overseas Promotion: The Difference Between Google Operations and Google SEO Specialists

九江谷歌竞价推广中经常被问到一个问题："谷歌运营和谷歌SEO优化师是同一个岗位吗？" 答案是完全不一样的。

In Jiujiang Google Ads promotion, a frequently asked question is: "Are Google operations and Google SEO specialists the same position?" The answer is completely different.

国内做谷歌SEO的从业者数量还算可观，但真正能够胜任谷歌运营岗位的却是凤毛麟角、寥寥无几。我认识几位国内外从事谷歌SEO的专业人士，他们的技术能力相当出色，但即便如此，他们也不敢轻易挑战谷歌SEO主管的职位，更不用说承担整个谷歌运营的工作了。

There are quite a number of professionals doing Google SEO in China, but those truly capable of handling Google operations are extremely rare. I know several Google SEO professionals both domestically and internationally with excellent technical skills, yet even they wouldn't dare to challenge a Google SEO manager position, let alone take on full Google operations.

虽然谷歌和百度表面上都是搜索引擎，但谷歌的生态系统远比百度复杂得多。目前最简单的区分就是：谷歌运营通常包含付费和自然流量两种渠道，即独立站的Google SEO优化和Google Ads广告投放。这意味着谷歌运营人员既要掌握谷歌SEO优化师的工作内容，还要精通谷歌竞价师的专业技能。

While Google and Baidu may appear similar as search engines on the surface, Google's ecosystem is far more complex than Baidu's. Currently, the simplest distinction is: Google operations typically include both paid and organic channels - that is, Google SEO for independent websites and Google Ads campaigns. This means Google operations professionals need to master both the skills of Google SEO specialists and Google Ads specialists.

而谷歌SEO优化师则专注于网站在谷歌上的自然搜索排名优化工作，他们的职责范围相对更专一。

Google SEO specialists, on the other hand, focus exclusively on improving a website's organic search rankings on Google, with a relatively more specialized scope of responsibilities.