为什么服装外贸容易获得信任而谷歌云计算难以推广?外贸旺季催单技巧分享
2022年外贸旺季即将到来,Golden September and Silver October采购高峰即将开始。根据行业经验,国外主要节日都集中在下半年:
① 劳工节(9月第一个星期一)
② 万圣节(10月31日)
③ 感恩节(11月第四个星期日)
④ 圣诞节(购物旺季从10月持续到12月底)
因此,下半年业绩好坏取决于能否把握当前采购旺季。许多客户会提前确定供应商,此时需要加强客户开发和跟进。
旺季催单话术模板 | Peak Season Order Urging Templates
模板1:利用采购节催单 | Template 1: Using Purchasing Festival
"The September purchasing Festival is coming soon...our production line need to arrange orders.It's the most cost-effective time to place an order now."
模板2:利用运费上涨催单 | Template 2: Using Shipping Cost Increase
"If pass September, the raw materials and shipping cost are changing very fast...it will be better for us to control if your order can reach us earlier."
模板3:针对拖延客户 | Template 3: For Procrastinating Clients
"It will be the peak season in our line at the end of year...please send details to us earlier that we can adjust production plan in time."
旺季客户开发方法 | Peak Season Customer Acquisition Methods
1. SNS营销 | Social Media Marketing
主流平台:Facebook、LinkedIn、Twitter、Pinterest、YouTube、Instagram。
不同国家主流平台不同,如印度市场需重视TikTok。
2. WhatsApp营销 | WhatsApp Marketing
全球20亿用户,具有低成本、高效率特点,是目前风口上的营销方式。
3. 谷歌地图开发 | Google Maps Development
传统但有效的方法,尤其适合疫情期间无法实地拜访的情况。可使用工具提取联系方式。
4. 独立站运营 | Independent Website Operation
可实现"1+N"推广模式,但需要专业运营团队持续投入,不建议短期尝试。
外贸旺季即将到来,选择合适的开发方式,结合公司实际情况,业绩增长有保障!
The foreign trade peak season is coming. Choose appropriate development methods according to your company's actual situation to ensure performance growth!