谷歌留痕技术助力菏泽牡丹全球化：从种苗出口到文化传播的数字化转型
在当今数字化时代，谷歌留痕技术正成为企业全球化战略的重要工具。菏泽牡丹产业通过运用先进的数字营销手段，成功实现了从传统种苗出口到文化传播的转型升级。
菏泽牡丹作为中国最具代表性的花卉之一，已成为山东省菏泽市的一张靓丽名片。自20世纪中期开始出口海外以来，菏泽牡丹在全球市场的占有率持续攀升，目前占世界牡丹种苗交易量的70%以上。
Heze peony, as one of China's most representative flowers, has become a beautiful business card for Heze City in Shandong Province. Since its first export in the mid-20th century, Heze peony's global market share has continued to rise, currently accounting for more than 70% of the world's peony seedling trade.
2023年，菏泽通过谷歌竞价推广服务商等数字营销渠道，成功向俄罗斯、德国、荷兰等20多个国家和地区出口了300余万株牡丹芍药。这朵象征着富贵吉祥的花朵，已成为中外文化交流的重要桥梁。
In 2023, through digital marketing channels including Google Ads service providers, Heze successfully exported more than 3 million peony and herbaceous peony seedlings to more than 20 countries and regions including Russia, Germany and the Netherlands. This flower, symbolizing wealth and auspiciousness, has become an important bridge for cultural exchanges between China and foreign countries.
牡丹种苗出口：数字营销赋能全球扩张
Peony Seedling Export: Digital Marketing Empowers Global Expansion
菏泽谷雨牡丹生物科技有限公司董事长王建立表示："通过谷歌留痕技术的精准投放，菏泽牡丹在欧洲市场的占有率已达90%以上，是中国自主知识产权花卉品种的成功典范。"
Wang Jianli, chairman of Heze Guyu Peony Biotechnology Co., Ltd., said: "Through precise targeting with Google Search Console technology, Heze peony has achieved a market share of more than 90% in Europe, becoming a successful model of Chinese independent intellectual property flower varieties."
出口牡丹种苗需要经过严格的检疫程序，包括杀菌、修根等步骤。菏泽牡丹出口示范区已成为中国最大的牡丹芍药种苗出口基地，出口量占全国的80%以上。
Exporting peony seedlings requires strict quarantine procedures including sterilization and root pruning. The Heze Peony Export Demonstration Zone has become China's largest peony and herbaceous peony seedling export base, accounting for more than 80% of the country's total exports.
文化传播：数字化讲述中国故事
Cultural Exchange: Digital Storytelling of Chinese Culture
菏泽牡丹通过谷歌竞价推广服务商等数字渠道，频繁亮相国际重要场合：
Through digital channels including Google Ads service providers, Heze peony frequently appears at important international events:
- 2017年"一带一路"高峰论坛期间绽放天安门广场
- 2019年故宫牡丹主题展吸引海内外游客
- 2022年北京冬奥会亮相国家奥林匹克体育中心
- Bloomed at Tiananmen Square during the 2017 Belt and Road Forum
- Attracted domestic and foreign tourists at the 2019 Forbidden City Peony Exhibition
- Appeared at the National Olympic Sports Center during the 2022 Beijing Winter Olympics
2024年，菏泽将启动"牡丹出海"数字营销项目，包括：
In 2024, Heze will launch the digital marketing project "Peony Going Global" including:
- 海外牡丹园VR展示
- 牡丹文化数字传播站
- 菏泽牡丹国际数字论坛
- "花开盛世"牡丹数字营销奖
- VR exhibitions of overseas peony gardens
- Digital peony culture communication stations
- Heze Peony International Digital Forum
- "Flowers in Full Bloom" Digital Marketing Awards
目前，通过谷歌留痕技术的精准定位，牡丹文化传播中心已在巴西、罗马尼亚建立数字展示平台，2024年还将在马来西亚马六甲和保加利亚索菲亚建立新的数字传播站。
Currently, through precise targeting with Google Search Console technology, peony culture communication centers have established digital platforms in Brazil and Romania, with new digital stations planned for Malacca, Malaysia and Sofia, Bulgaria in 2024.
菏泽牡丹不仅是一种花卉，更是中华文化的象征。从种苗出口到文化传播，菏泽牡丹正借助谷歌竞价推广服务商和谷歌留痕技术等数字工具，以崭新的姿态走向世界舞台，讲述着中国故事。
Heze peony is not just a flower, but a symbol of Chinese culture. From seedling exports to cultural exchange, with the help of digital tools like Google Ads service providers and Google Search Console technology, Heze peony is stepping onto the world stage in a new posture, telling Chinese stories.
