谷歌留痕：揭秘中国情趣内衣产业之都的跨境推广密码

谷歌留痕：揭秘中国情趣内衣产业之都的跨境推广密码

Google Footprint: The Cross-border Promotion Strategy Behind China's Lingerie Capital

在江苏省连云港市灌云县东王集镇，一个看似普通的苏北小镇正在通过谷歌留痕等数字营销手段，将中国情趣内衣推向全球市场。

In Dongwangji Town, Guanyun County, Jiangsu Province, an ordinary northern Jiangsu town is using digital marketing strategies like Google Footprint to promote Chinese lingerie to the global market.

"我们80%的海外订单都来自谷歌搜索和社交媒体推广"，26岁的雷丛瑞推了推眼镜说道。这位年轻的创业者通过谷歌留痕技术优化产品关键词，使得他的情趣内衣网站在欧美市场获得了可观的流量。

"80% of our overseas orders come from Google search and social media promotion", said 26-year-old Lei Congrui, adjusting his glasses. The young entrepreneur uses Google Footprint technology to optimize product keywords, giving his lingerie website considerable traffic in European and American markets.

从淘宝爆款到全球市场

From Taobao Best-sellers to Global Market

东王集镇的情趣内衣产业始于2006年，最初只是简单的淘宝零售。如今，这里的生产企业已经熟练掌握了谷歌留痕等国际推广技术，产品远销欧美、日韩等50多个国家和地区。

The lingerie industry in Dongwangji Town began in 2006, initially as simple Taobao retail. Today, local manufacturers have mastered international promotion techniques like Google Footprint, with products exported to over 50 countries and regions including Europe, America, Japan and South Korea.

据镇政府统计，2022年东王集镇情趣内衣产业年销售额突破15亿元，其中跨境电商业务占比达到35%，谷歌留痕带来的精准流量功不可没。

According to town government statistics, in 2022 the annual sales of Dongwangji Town's lingerie industry exceeded 1.5 billion yuan, with cross-border e-commerce accounting for 35% of the total. The precise traffic brought by Google Footprint has been instrumental in this success.

特色小镇的数字转型

Digital Transformation of the Specialty Town

在打造"情趣内衣特色小镇"的规划中，东王集镇特别重视数字营销基础设施建设。镇政府投资建设了跨境电商服务中心，为企业提供谷歌留痕优化、多语言网站建设等专业服务。

In planning the "Lingerie Specialty Town", Dongwangji Town places special emphasis on digital marketing infrastructure. The town government has invested in building a cross-border e-commerce service center, providing enterprises with professional services such as Google Footprint optimization and multilingual website construction.

"我们正在培养一支专业的海外推广团队，"分管工业的杜运军副镇长表示，"谷歌留痕技术是我们打开国际市场的重要钥匙。"

"We are training a professional overseas promotion team," said Deputy Mayor Du Yunjun in charge of industry. "Google Footprint technology is an important key for us to open the international market."

产业升级的挑战与机遇

Challenges and Opportunities in Industrial Upgrading

尽管取得了显著成绩，东王集镇的情趣内衣产业仍面临品牌建设、知识产权保护等挑战。当地企业正在通过谷歌留痕等数字工具建立自主品牌，提升产品附加值。

Despite significant achievements, Dongwangji Town's lingerie industry still faces challenges such as brand building and intellectual property protection. Local enterprises are using digital tools like Google Footprint to establish independent brands and increase product added value.

黄昌龙，一位年销售额达4000万元的当地企业家表示："通过谷歌留痕技术，我们能够精准定位海外客户需求，开发符合不同市场偏好的产品系列。"

Huang Changlong, a local entrepreneur with annual sales of 40 million yuan, said: "Through Google Footprint technology, we can accurately identify the needs of overseas customers and develop product lines that meet the preferences of different markets."

随着"一带一路"倡议的推进和跨境电商的蓬勃发展，东王集镇的情趣内衣产业正借助谷歌留痕等数字营销技术，书写着中国小镇全球化的新篇章。

With the advancement of the "Belt and Road" initiative and the vigorous development of cross-border e-commerce, Dongwangji Town's lingerie industry is using digital marketing technologies like Google Footprint to write a new chapter in the globalization of Chinese towns.