服装厂海外订单获取：谷歌SEO优化与关键词投放策略
谷歌广告关键词是不是越多越好？
Is More Keywords Better for Google Ads?
很多小伙伴在做谷歌广告的时候，总想着关键词越多越好，心想着这个关键词排不上号，总有一个能排上号。但是在做谷歌广告的时候最忌讳的就是这种多多益善的思维。
Many people think that the more keywords in Google Ads, the better - if one keyword doesn't rank, another will. However, this "more is better" approach is actually counterproductive for Google Ads.
- 预算有限，如何安排关键词？
- How to Allocate Keywords with Limited Budget?
对于中小出海企业来说，做海外营销广告会有一定营销预算的限制，所以在有限的预算中，如何安排谷歌广告中的关键词，才能够最大程度的发挥这些关键词的效果。
For small and medium-sized enterprises going global, overseas marketing budgets are often limited. The key is how to allocate Google Ads keywords within this budget to maximize their effectiveness.
如果我们将所有的关键词都一下子全部放到谷歌广告当中，那么这些关键词都在彼此竞争这些有限的广告预算。每加入一个关键词，都会占用一部分预算。
If we add all keywords at once, they end up competing against each other for the limited ad budget. Each additional keyword consumes part of the budget.
- 如何提高关键词展示效果？
- How to Improve Keyword Impression Performance?
做谷歌广告的小伙伴都知道，展示份额（impression share）对于谷歌广告是十分重要的。展示份额指的是广告的展示次数占可用的总展示次数的百分比。
Google Ads practitioners know that impression share is crucial - it's the percentage of times your ad shows out of the total available impressions.
我们在做谷歌广告优化的时候尽可能地保证每个关键词能有60%以上的展示份额。当展示份额达到了60%以上，关键词的潜力才能真正地被开发出来。
We aim for at least 60% impression share per keyword during optimization. Only above this threshold can a keyword's true potential be realized.
高质量关键词的标准：
Criteria for High-Quality Keywords:
点击率和转化率高的关键词，同时，点击价格和转化价格相对又比较低的关键词我们认为是高质量的关键词。
High-quality keywords have high CTR and conversion rates, while maintaining relatively low CPC and cost-per-conversion.
- 稻米关键词管理能帮助我们什么？
- How Can Rice Marketing Cloud Help?
稻米后台关键词管理，可以帮助企业从成本角度衡量关键词的效果，找出效果好的关键词，不断优化谷歌广告的效果。
Rice Marketing Cloud's keyword management helps businesses evaluate keyword performance from cost perspective, identify high-performing keywords, and continuously optimize Google Ads.
谷歌广告关键词选择不是越多越好，大家要在日常运营工作中利用好工具，找到高质量的关键词，充分发挥每一个关键词的效果。
More keywords aren't necessarily better. Use tools effectively to find high-quality keywords and maximize each one's potential in daily operations.
关于稻米营销云：
About Rice Marketing Cloud:
基于客户数据平台，支持广告投放、社媒管理、邮件营销等多个营销触点，自有追踪代码实现用户全链路追踪。
Built on customer data platform, it supports multiple marketing channels including ads, social media, and email marketing, with proprietary tracking for full customer journey analysis.
