外贸SOHO必看：谷歌竞价推广10大SEO术语解析

外贸SOHO必看：谷歌竞价推广10大SEO术语解析

Essential SEO Terms for SOHO Exporters: Google Ads Guide

精准获客10万+的实战经验分享 | Practical Guide with 100,000+ Customer Acquisition Cases

很多外贸从业者都面临这样的困惑：当搜索SEO优化案例时，专业术语像天书一样难以理解。这种情况就像外国人玩《黑神话：悟空》时不断翻查《西游记》一样令人困扰。

Many exporters face this dilemma: when researching SEO cases, the professional jargon appears incomprehensible. It's like foreigners playing "Black Myth: Wukong" while constantly referring to "Journey to the West".

1. 关键词(Keywords)

网络用户搜索时常用的词语，如品牌名、产品名称或热点话题。例如外贸行业的"OEM supplier"、"custom manufacturing"等。

Common search terms including brand names, product terms or trending topics. Examples in export business: "OEM supplier", "custom manufacturing".

2. 长尾关键词(Long-tail Keywords)

由3-5个词组成的精准搜索词。如"China"的长尾词可以是"China custom plastic injection molding"。

3-5 word precise search phrases. For "China", long-tail could be "China custom plastic injection molding".

3. 质量得分(Quality Score)

谷歌广告的核心指标，影响广告排名和点击成本，满分10分。

Google Ads' key metric (1-10) affecting ad position and CPC.

4. CTR(点击率)

Click-Through Rate的缩写，计算公式：点击量÷展示量×100%。

Click-Through Rate formula: Clicks ÷ Impressions × 100%.

5. 转化率(Conversion Rate)

完成目标动作的访问者百分比，外贸网站典型转化动作包括询盘、注册等。

Percentage of visitors completing goals like inquiries or sign-ups.

6. 再营销(Remarketing)

针对网站访客的精准广告投放技术，可将转化率提升300%。

Targeted ads for website visitors, can boost conversions by 300%.

7. 否定关键词(Negative Keywords)

避免广告展示给不相关搜索的过滤词，如"free"、"cheap"等。

Filter terms like "free" to prevent irrelevant ad displays.

8. 广告扩展(Ad Extensions)

增强型广告功能，包括电话、位置、评价等扩展信息。

Enhanced ad features with call, location and review extensions.

9. 着陆页(Landing Page)

广告点击后到达的专用页面，优化重点包括加载速度、移动适配等。

Dedicated post-click pages optimized for speed and mobile.

10. 智能出价(Smart Bidding)

谷歌AI驱动的自动出价策略，包括目标ROAS、最大化转化等模式。

Google's AI-powered bidding with ROAS and conversion focus.

实战建议：建议外贸SOHO先掌握前5个核心术语，再逐步学习高级策略。谷歌广告账户建议设置10-15个否定关键词。

Pro Tip: Master first 5 terms initially. Recommended 10-15 negative keywords for starter accounts.

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