深圳龙岗百亿眼镜产业：从代工到品牌化的转型之路
中国眼镜制造的隐形冠军
China's Invisible Champion in Eyewear Manufacturing
在深圳龙岗区横岗街道，一个惊人的产业集群正在书写中国制造业的传奇。这个面积仅50平方公里的区域，聚集了1200多家眼镜生产企业，年产量超过1.25亿副，年产值突破百亿元。
In Shenzhen's Longgang District, an astonishing industrial cluster is writing a legend of Chinese manufacturing. This area of just 50 square kilometers gathers over 1,200 eyewear manufacturers, producing more than 125 million pairs annually with output value exceeding 10 billion yuan.
"这里的产业配套完善到令人难以置信，"深圳市眼镜行业协会秘书长蔡斌表示，"如果生产线缺一颗螺丝，半小时内就能解决。"
"The industrial ecosystem here is incredibly complete," said Cai Bin, Secretary-General of Shenzhen Eyewear Industry Association, "If a production line is missing a screw, it can be solved within half an hour."
从代工到自主品牌的艰难转型
The Challenging Transition from OEM to Own Brand
横岗眼镜产业始于1980年代，最初以"三来一补"模式为主。经过40年发展，这里已成为全球中高端眼镜制造中心，为LV、Gucci等国际大牌代工。
The Henggang eyewear industry began in the 1980s, initially adopting the "processing trade" model. After 40 years of development, it has become a global hub for mid-to-high-end eyewear manufacturing, producing for luxury brands like LV and Gucci.
然而，产业链利润分配极不均衡。一副出厂价60元的眼镜，零售价可达500元，8倍价差主要被品牌方和渠道商获取。
However, profit distribution in the industry chain is highly uneven. A pair of glasses with a factory price of 60 yuan can retail for 500 yuan, with the 8-fold price difference mainly captured by brands and distributors.
数字化转型与品牌建设双轨并行
Dual-track Strategy: Digital Transformation and Brand Building
普莱斯眼镜创始人康自成是产业转型的典型代表。从2000年每月200元的螺丝工做起，到如今拥有200家加盟店，他的故事折射出整个产业的蜕变。
Kang Zicheng, founder of Price Eyewear, is a typical representative of industrial transformation. Starting as a screw worker earning 200 yuan per month in 2000, he now operates 200 franchise stores, his story reflecting the industry's metamorphosis.
面对挑战，龙岗区政府正大力支持产业升级：
Facing challenges, the Longgang District government is strongly supporting industrial upgrading:
- 建设全国首个眼镜"工业上楼"项目
- Establishing China's first "industrial verticalization" project for eyewear
- 推出专项品牌扶持计划
- Launching special brand support programs
- 与电商平台合作拓展线上渠道
- Collaborating with e-commerce platforms to expand online channels
未来展望：中国眼镜品牌崛起之路
Future Outlook: The Rise of Chinese Eyewear Brands
随着数字化转型加速和渠道变革深入，横岗眼镜产业正迎来历史性机遇。蔡斌秘书长充满信心："我们有最好的制造基础，现在需要的是品牌思维和市场突破。"
With accelerated digital transformation and channel innovation, the Henggang eyewear industry is facing a historic opportunity. Secretary-General Cai Bin is confident: "We have the best manufacturing foundation, what we need now is brand thinking and market breakthroughs."
从"深圳制造"到"深圳品牌"，这条转型之路虽然艰难，但充满希望。在中国制造业转型升级的大背景下，横岗眼镜产业的故事，正是中国制造向中国创造转变的生动缩影。
From "Made in Shenzhen" to "Branded in Shenzhen", this transformation path, though challenging, is full of hope. Against the backdrop of China's manufacturing upgrading, the story of Henggang's eyewear industry is a vivid microcosm of China's shift from manufacturing to creation.
