外贸电商网站On-page SEO优化实战指南 - 提升Google排名的7个关键步骤
对于外贸网站来说，Google SEO是获取自然流量的关键。 很多外贸企业花费重金建设网站，却忽视了最基本的On-page SEO优化，导致网站表现不佳。本文将分享一个跨境电商B2C网站的实战优化案例，即使你是SEO新手，也能100%应用这些方法。
For foreign trade websites, Google SEO is the key to obtaining organic traffic. Many foreign trade companies invest heavily in building websites but neglect the most basic On-page SEO optimization, resulting in poor website performance. This article will share a practical optimization case of a cross-border B2C e-commerce website. Even if you are an SEO beginner, you can 100% apply these methods.
案例网站分析 / Case Study:
项目名称：Thisshop（泰国分期购物网站）
Project Name: Thisshop (Thai installment shopping website)
主要问题 / Main Issues:
- 完全没有SEO优化 / No SEO optimization at all
- 搜索引擎表现极差 / Very poor search engine performance
- 自然流量稀少 / Scanty organic traffic
- 产品数量多但潜力未开发 / Many products but potential not developed
一、网站结构优化 / 1. Website Structure Optimization
电商网站的理想结构应该清晰明了。我们发现Thisshop的PC端布局混乱，分类、活动和频道页面排列无序。
The ideal structure of an e-commerce website should be clear. We found that Thisshop's PC layout was chaotic, with categories, activities and channel pages arranged in disorder.
优化建议 / Optimization Suggestions:
- 竖导航展示分类，横导航展示活动和频道 / Vertical navigation shows categories, horizontal navigation shows activities and channels
- 完善面包屑导航，明确层级关系 / Improve breadcrumb navigation to clarify hierarchical relationships
二、TDK优化（Title/Description/Keywords） / 2. TDK Optimization
1. 首页优化 / Homepage Optimization:
原TDK / Original TDK:
Title: Thisshop | 在线产品没有信用卡
优化后 / Optimized:
Title: Thisshop | 信用卡分期消费的在线购物商城
Description: Thisshop年轻人的分期消费购物商城。产品涵括手机/电脑/平板/家电/美妆/个护等，你最爱的品牌都在这里！
三、URL优化 / 3. URL Optimization
URL规范 / URL Standards:
- 层级不超过3层 / No more than 3 levels
- 全部小写字母 / All lowercase letters
- 用横线"-"代替特殊字符 / Use hyphens "-" instead of special characters
- 产品页以.html结尾，分类页以"/"结尾 / Product pages end with .html, category pages end with "/"
四、产品详情页优化 / 4. Product Page Optimization
1. 标题规范 / Title Standards:
- 不超过15个单词 / No more than 15 words
- 品牌+型号+核心关键词+属性+功能（知名品牌） / Brand + model + core keywords + attributes + functions (for well-known brands)
五、重复产品优化 / 5. Duplicate Product Optimization
很多电商网站将同一产品的不同规格拆分为多个SKU，这会导致：
Many e-commerce websites split different specifications of the same product into multiple SKUs, which will cause:
- 用户体验差 / Poor user experience
- 搜索引擎难以判断主产品 / Search engines find it difficult to determine the main product
六、HTML标签优化 / 6. HTML Tag Optimization
1. 标签使用规范 / Tag Usage Standards:
- 首页：分类用H2标签，添加H1标签 / Homepage: Use H2 tags for categories, add H1 tags
- 产品页：产品标题用H1标签 / Product page: Use H1 tag for product title
七、网站速度优化 / 7. Website Speed Optimization
使用Google PageSpeed Insights和GTmetrix工具检测，Thisshop的移动端速度表现尤其需要改进。
Using Google PageSpeed Insights and GTmetrix tools to test, Thisshop's mobile speed performance especially needs improvement.
总结 / Conclusion:
On-page SEO是Google排名的基础，本文介绍的优化方法都是经过实战验证的有效策略。
On-page SEO is the foundation of Google rankings. The optimization methods introduced in this article are all effective strategies verified in practice.
