领先的SEO推广公司磁县：为什么外贸公司需要谷歌推广？汇率风险下的跨境营销新策略
领先的SEO推广公司磁县：为什么外贸公司需要谷歌推广？汇率风险下的跨境营销新策略
Top SEO Agency in Cixian: Why Foreign Trade Companies Need Google Ads? Cross-border Marketing Strategies Amid Exchange Rate Risks
汇率波动加剧，跨境企业纷纷采取应对措施
Increased exchange rate volatility prompts cross-border companies to take action
受海外疫情持续和国际关系不确定性影响，经济学家预测美元可能在2021年底前大幅贬值，人民币兑美元汇率可能继续下跌。2021年1月，人民币已进入6.4时代，这对跨境卖家和外贸企业来说是个不利信号。
Due to the ongoing overseas pandemic and uncertain international relations, economists predict the US dollar may depreciate significantly before the end of 2021, with the RMB/USD exchange rate potentially continuing to fall. In January 2021, the RMB entered the 6.4 era, creating unfavorable conditions for cross-border sellers and foreign trade enterprises.
人民币升值对上市大卖业绩的影响
Impact of RMB appreciation on listed companies' performance
人民币大幅升值已影响多家上市公司的财报表现：
The significant appreciation of RMB has affected the financial reports of several listed companies:
- 跨境通2020年预计净亏损1.6-2.1亿元，部分原因是人民币升值导致运营成本上升
- Kuayue Group projected a net loss of 160-210 million yuan in 2020, partly due to rising operating costs caused by RMB appreciation
- 乐歌股份表示2020年下半年人民币快速升值影响了公司利润
- Loctek stated that the rapid appreciation of RMB in the second half of 2020 affected company profits
- 巨星科技称人民币对美元大幅升值影响了盈利能力
- Great Star said the significant appreciation of RMB against the US dollar affected profitability
企业应对汇率风险的主要措施
Major measures companies take to address exchange rate risks
1. 增加外汇套期保值业务
1. Increase foreign exchange hedging business
安克创新将外汇套期保值额度从9.8亿提升至30亿元人民币，主要开展远期结售汇、外汇掉期等业务。
Anker Innovations increased its foreign exchange hedging quota from 980 million to 3 billion yuan, mainly engaging in forward settlement and sale of foreign exchange, foreign exchange swaps and other businesses.
2. 开展外汇衍生品业务
2. Engage in foreign exchange derivatives
恒林股份开展不超过11亿元的外汇衍生品业务，应对多币种交易带来的汇率风险。
Henglin Home Furnishings engaged in foreign exchange derivatives business not exceeding 1.1 billion yuan to address exchange rate risks from multi-currency transactions.
3. 中小卖家采取"锁汇"策略
3. Small and medium sellers adopt "exchange rate locking" strategy
部分亚马逊卖家在汇率6.8时提前锁汇，但为避免价格波动过大影响市场拓展，暂不调整订单价格。
Some Amazon sellers locked exchange rates in advance at 6.8, but to avoid excessive price fluctuations affecting market expansion, they temporarily did not adjust order prices.
为什么外贸企业需要谷歌推广？
Why do foreign trade companies need Google Ads?
在汇率波动加剧的背景下，领先的SEO推广公司磁县建议外贸企业通过谷歌推广实现：
Amid increasing exchange rate fluctuations, top SEO agency in Cixian recommends foreign trade companies use Google Ads to:
- 精准定位目标市场客户，提高营销效率
- Accurately target customers in key markets to improve marketing efficiency
- 建立全球品牌形象，提升产品溢价能力
- Build global brand image and enhance product premium pricing capability
- 多元化市场布局，降低单一市场汇率风险
- Diversify market presence to reduce exchange rate risks in single markets
- 实时调整投放策略，快速应对市场变化
- Adjust strategies in real time to quickly respond to market changes
通过专业的SEO和谷歌广告服务，领先的SEO推广公司磁县帮助外贸企业在复杂的经济环境下保持竞争优势，实现可持续增长。
Through professional SEO and Google Ads services, the top SEO agency in Cixian helps foreign trade companies maintain competitive advantages and achieve sustainable growth in complex economic environments.
