制造业数字化转型：67%制造商采用DTC模式，4大趋势把握万亿商机
全球制造业正经历前所未有的数字化转型浪潮。根据Sana Ecommerce委托Sapio Research的最新研究显示，67%的制造商已开始直接面向消费者(DTC)销售，这一趋势将持续增长。
The global manufacturing industry is undergoing an unprecedented wave of digital transformation. According to the latest research commissioned by Sana Ecommerce to Sapio Research, 67% of manufacturers have started selling directly to consumers (DTC), and this trend will continue to grow.
四大关键制造业趋势 | 4 Key Manufacturing Trends
1. 数字化转型加速 | Accelerated Digital Transformation
研究显示51%的制造商已投资电子商务，这一数字将持续上升。疫情后时代，数字化渠道成为制造商不可或缺的增长引擎。
The research shows that 51% of manufacturers have invested in e-commerce, and this number will continue to rise. In the post-pandemic era, digital channels have become indispensable growth engines for manufacturers.
2. DTC模式兴起 | Rise of DTC Model
67%的制造商已采用DTC模式，跳过传统零售商直接触达消费者，显著提高利润率。这种模式正在重塑制造业的销售格局。
67% of manufacturers have adopted the DTC model, bypassing traditional retailers to reach consumers directly, significantly improving profit margins. This model is reshaping the sales landscape of manufacturing.
3. 专业人才与工具投入 | Investment in Professionals and Tools
49%的制造商计划增加专业人员，25%面临订单错误挑战。数字化运营工具成为提高效率、减少错误的关键解决方案。
49% of manufacturers plan to increase professionals, while 25% face order error challenges. Digital operation tools have become key solutions to improve efficiency and reduce errors.
4. 客户体验优化 | Customer Experience Optimization
38%的制造商将重新聚焦电商策略，改进结账流程和实时产品数据展示。麦肯锡报告强调，满足客户变化的需求至关重要。
38% of manufacturers will refocus on e-commerce strategies, improving checkout processes and real-time product data display. McKinsey reports emphasize the importance of meeting changing customer needs.
把握机遇，连接全球商机 | Seize Opportunities, Connect Global Business
2024CCEE雨果跨境展(5月9-11日，深圳)将助力传统制造业数字化转型，提供与全球大卖家对接的平台。
The 2024 CCEE Cross-Border Exhibition (May 9-11, Shenzhen) will help traditional manufacturing digital transformation and provide a platform to connect with global sellers.
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SEO Optimization Tips: This article contains high-value keywords such as "manufacturing digital transformation", "DTC model", "cross-border e-commerce", suitable for manufacturing B2B website content marketing.
