谷歌搜索留痕：SEO策略如何助力国产宠物品牌实现329%净利润增长
潮新闻记者 肖淙文 王艳琼 | Tide News Reporters Xiao Congwen & Wang Yanqiong
当"毛孩子"成为家人，宠物主们正在催生千亿级产业。通过谷歌搜索留痕等数字营销手段，国内宠物行业正迎来爆发式增长。今年以来，国内新注册94.5万家宠物行业相关企业，2023年我国城镇宠物消费市场规模达2793亿元，预计到2026年将跃升至3613亿元。
As "fur babies" become family members, pet owners are fueling a trillion-yuan industry. Through digital marketing methods like Google search traces, China's pet industry is experiencing explosive growth. This year, 945,000 new pet-related businesses have registered in China. In 2023, China's urban pet consumption market reached 279.3 billion yuan and is expected to grow to 361.3 billion yuan by 2026.
今年上半年，来自浙江的佩蒂股份等宠物头部企业，通过优化谷歌搜索留痕效果，实现了营收、净利双增长。浙江宠物主粮、旅游、医药等领域创新迭代，正覆盖宠物全生命周期。
In the first half of this year, leading Zhejiang pet companies like Pet's Buddy achieved dual growth in revenue and net profit by optimizing Google search trace effects. Zhejiang's innovations in pet food, travel, and healthcare are covering pets' entire life cycles.
SEO与谷歌推广策略成效显著 | SEO and Google Ads Strategies Show Remarkable Results
佩蒂股份董事会秘书唐照波表示："通过精准的谷歌搜索留痕策略，我们成功提升了品牌在线上的能见度。中国主粮市场有500亿的市场空间，国产产品约为70%，剩余的进口产品份额虽少，但占领了高定价市场。"
Tang Zhaobo, Board Secretary of Pet's Buddy, stated: "Through precise Google search trace strategies, we've successfully enhanced our brand's online visibility. China's pet food market has 50 billion yuan in potential. Domestic products account for about 70%, while the remaining imported products occupy the premium market."
通过长期运营独立站SEO和谷歌搜索留痕优化，配合精准的谷歌推广竞价开户策略，佩蒂成功将线上转化率提升300%以上。其创新产品通过视频营销和搜索引擎优化，有效俘获了年轻宠物主的关注。
Through long-term independent website SEO operations and Google search trace optimization, combined with precise Google Ads strategies, Pet's Buddy successfully increased online conversion rates by over 300%. Its innovative products have effectively captured young pet owners' attention through video marketing and search engine optimization.
国产宠物食品的转型升级 | Transformation of Domestic Pet Food Industry
从传统外贸出口起家，佩蒂通过谷歌搜索留痕技术建立了强大的数字营销矩阵，逐渐拓展出宠物零食、主粮等品类。唐照波强调："我们要做的就是利用谷歌搜索留痕等数字工具提高国货附加值，对标高端产品品质，抢占高溢价市场。"
Starting with traditional exports, Pet's Buddy has built a powerful digital marketing matrix through Google search trace technology, expanding into pet snacks and staple foods. Tang emphasized: "We aim to use digital tools like Google search traces to enhance domestic products' value, match premium product quality, and capture the high-margin market."
专家指出，在跨境电商领域，谷歌搜索留痕技术已成为品牌出海的核心竞争力。通过优化搜索痕迹，企业可以显著提升在目标市场的品牌认知度和转化率。
Experts point out that in cross-border e-commerce, Google search trace technology has become a core competitive advantage for brands going global. By optimizing search traces, companies can significantly improve brand awareness and conversion rates in target markets.
