累积获客10万人以上的SEO推广策略与谷歌认证指南
前言： 本文将为B2B外贸企业提供专业的SEO推广建议和谷歌服务商选择指南
Foreword: This article provides professional SEO promotion advice and Google service provider selection guide for B2B foreign trade enterprises
一、谷歌推广是否需要认证？
1. Is Google promotion certification required?
谷歌官方并不强制要求SEO服务商必须获得认证，但选择谷歌合作伙伴(Google Partner)认证的服务商更有保障。
Google does not require SEO service providers to be certified, but choosing Google Partner certified providers is more reliable.
二、B2B外贸企业选择谷歌优化服务商避坑指南
2. B2B foreign trade enterprise selection of Google optimization service provider guide
1. 警惕服务内容模糊不清
1. Beware of vague service content
很多服务商仅提供基础SEO优化(如TKD标签、H标签等)，这通常只完成网站优化的20%。完整的SEO服务应包含全站优化、内容策略等。
Many providers only offer basic SEO optimization (such as TKD tags, H tags, etc.), which usually only completes 20% of website optimization. Complete SEO services should include full-site optimization, content strategy, etc.
2. 避免与SEO无关的服务
2. Avoid services unrelated to SEO
一些服务商会用社交媒体运营、小语种服务等无关内容充数。务必确认服务内容是否真正专注于谷歌SEO优化。
Some providers will use social media operations, multilingual services and other irrelevant content to pad the service. Be sure to confirm whether the service content is truly focused on Google SEO optimization.
3. 不要轻信关键词排名保证
3. Don't trust keyword ranking guarantees
任何保证特定关键词排名的承诺都违背谷歌算法逻辑。真正的SEO专家会提供基于数据的合理预期。
Any promise to guarantee specific keyword rankings violates Google's algorithm logic. Real SEO experts will provide reasonable expectations based on data.
三、预算建议
3. Budget recommendations
若年度预算低于5-10万元，且期望获得50+高质量询盘，不建议单独选择SEO服务商，可考虑综合营销方案。
If the annual budget is less than 50,000-100,000 RMB and you expect to get 50+ high-quality inquiries, it is not recommended to choose an SEO service provider alone, consider a comprehensive marketing plan.
下期预告：有限预算下如何选择线上推广渠道
Next episode: How to choose online promotion channels with limited budget
