Google推广助力中国外贸企业突破订单困境 - 贸促会三大举措解析
随着全球贸易环境变化，Google推广正成为中国外贸企业突破订单困境的重要数字营销工具。中国海关总署最新数据显示，10月份进出口总值同比下降0.4%，外贸增速明显放缓。
According to the latest data from China Customs, the total value of imports and exports in October decreased by 0.4% year-on-year, showing a significant slowdown in foreign trade growth. In this challenging environment, Google Ads has become a crucial digital marketing tool for Chinese exporters.
中国贸促会新闻发言人孙晓指出，当前外贸企业面临的最大问题是订单不足。为应对这一挑战，贸促会推出三大举措，其中Google推广等数字营销工具的应用尤为重要。
CCPIT spokesperson Sun Xiao stated that the most pressing issue is insufficient orders. To address this, CCPIT launched three major initiatives where digital marketing tools like Google Ads play a vital role.
三大核心举措与Google推广的结合
Three Key Initiatives Integrated with Google Ads
1. 国际市场开拓与Google推广
贸促会组织企业参加海外展会的同时，建议企业配合Google推广进行线上营销，实现"线上+线下"双渠道获客。
1. International Market Expansion with Google Ads
While organizing overseas exhibitions, CCPIT recommends enterprises to combine with Google Ads for online marketing, achieving "online+offline" dual-channel customer acquisition.
2. 数字平台升级
"贸促云展"平台将整合Google推广数据，帮助企业精准定位海外买家，提升营销转化率。
2. Digital Platform Upgrade
The "CCPIT Cloud Exhibition" platform will integrate Google Ads data to help enterprises precisely target overseas buyers and improve marketing conversion rates.
3. 风险防范中的数字工具
通过Google推广的数据分析功能，企业可以更准确地评估不同市场的风险状况，优化国际业务布局。
3. Digital Tools in Risk Prevention
Through the data analysis function of Google Ads, enterprises can more accurately assess risk conditions in different markets and optimize international business layouts.
专家建议，外贸企业应充分利用Google推广等数字营销工具，结合贸促会的支持政策，在复杂国际贸易环境中寻找新的增长点。
Experts suggest that export enterprises should fully utilize digital marketing tools like Google Ads, combined with CCPIT's support policies, to find new growth points in the complex international trade environment.
