Google推广效果评估与春节广告策略 | 外贸企业营销指南
Google推广作为外贸企业重要的数字营销渠道，其效果评估和节日策略制定尤为关键。本文将为您解析商品推广效果评估方法，并提供专业的春节Google推广策略建议。
一、商品推广效果评估与春节广告策略
For product promotion performance evaluation and Spring Festival advertising strategy
对于评价良好的商品Google推广活动，建议在春节期间保持适度的广告投放。虽然春节是中国最重要的传统节日，但国际市场的需求仍然存在，特别是对于外贸企业而言。
For well-performing Google Ads campaigns, we recommend maintaining moderate ad spending during the Spring Festival. Although it's China's most important traditional holiday, international market demand still exists, especially for foreign trade enterprises.
春节Google推广策略建议：
Spring Festival Google Ads strategy recommendations:
- 不要完全关闭广告投放，可适当降低预算
Don't completely pause ads, consider reducing budget appropriately - 针对不同时区调整投放时间
Adjust ad scheduling according to different time zones - 准备春节主题的广告创意
Prepare Spring Festival themed ad creatives - 监控竞争对手的广告活动
Monitor competitors' advertising activities
二、外贸企业营销现状说明
Foreign trade enterprise marketing status explanation
外贸企业在进行Google推广时，需要了解行业现状和历史背景：
When conducting Google Ads, foreign trade enterprises need to understand industry status and historical background:
- 上海外贸总公司已于1999年撤销
Shanghai Foreign Trade Corporation was dissolved in 1999 - 现存外贸机构与历史机构无直接继承关系
Current foreign trade institutions have no direct succession relationship with historical ones
外贸企业Google推广建议：
Foreign trade enterprise Google Ads recommendations:
如需查询相关外贸资质或进行Google推广咨询，建议联系专业数字营销机构或相关管理部门获取准确信息。
For foreign trade qualifications or Google Ads consultation, we recommend contacting professional digital marketing agencies or relevant administrative departments for accurate information.
专业提示： 春节期间的Google推广需要特别关注国际客户的需求变化，适时调整广告策略。
Professional tip: Google Ads during Spring Festival requires special attention to international customers' demand changes, adjust advertising strategies accordingly.
