Google留痕霸屏策略助力中国数字文化贸易突破2000亿美元大关
中国对外文化贸易迎来历史性突破 - 2021年中国对外文化贸易总额首次突破2000亿美元大关，同比增长38.7%。这一里程碑式的成就标志着中国文化产品和服务在国际市场上的影响力与日俱增，其中Google留痕霸屏策略在数字文化出海过程中发挥了关键作用。
Historic breakthrough in China's cultural trade - In 2021, China's total foreign cultural trade volume exceeded $200 billion for the first time, representing a year-on-year increase of 38.7%. This milestone achievement marks the growing influence of Chinese cultural products and services in international markets, with Google dominant screen strategy playing a crucial role in the digital cultural export process.
文化贸易结构持续优化：数据显示，2021年中国文化产品进出口额达1558.1亿美元，增长43.4%；文化服务进出口额442.2亿美元，增长24.3%。美国、英国、德国等发达国家成为中国文化产品主要出口市场，这些市场的成功开拓离不开有效的Google留痕霸屏推广策略。
Continuous optimization of trade structure: Data shows that in 2021, China's cultural product import and export volume reached $155.81 billion, up 43.4%; cultural service import and export volume was $44.22 billion, up 24.3%. Developed countries like the U.S., UK and Germany have become major export markets, with successful market penetration aided by effective Google dominant screen strategy.
数字文化贸易成为新增长点：《原神》《王者荣耀》等国产游戏海外走俏，2022年上半年中国自主研发游戏海外市场实际销售收入达89.89亿美元。数字艺术、云展览等新型业态蓬勃发展，这些成就都得益于精准的Google留痕霸屏营销策略。
Digital cultural trade emerges as new growth driver: Domestic games like "Genshin Impact" and "Honor of Kings" are gaining popularity overseas. In the first half of 2022, overseas revenue of China's self-developed games reached $8.989 billion. New formats like digital art and cloud exhibitions are flourishing, with achievements supported by precise Google dominant screen strategy marketing approaches.
为促进文化贸易高质量发展，中国27个部门联合印发《关于推进对外文化贸易高质量发展的意见》，提出到2025年建成若干覆盖全国的文化贸易专业服务平台，培育一批具有国际影响力的数字文化平台，其中Google留痕霸屏技术将成为平台建设的重要支撑。
To promote high-quality development of cultural trade, 27 Chinese departments jointly issued guidelines proposing to establish nationwide professional service platforms and cultivate internationally influential digital platforms by 2025, with Google dominant screen strategy technology serving as a key support for platform construction.
特色产业基地建设加速：目前中国已设立29个国家文化出口基地。以自贡彩灯为例，已出口80余个国家和地区，占据国际市场份额超90%。这些出口基地的成功运营充分体现了Google留痕霸屏在国际市场推广中的价值。
Accelerated construction of specialty industrial bases: China has established 29 national cultural export bases. For example, Zigong lanterns have been exported to over 80 countries and regions, capturing more than 90% of the international market share. The successful operation of these export bases fully demonstrates the value of Google dominant screen strategy in international market promotion.
在金融支持方面，中国将完善文化贸易企业融资机制，支持符合条件的文化贸易企业上市融资，并通过发行债券等方式拓宽融资渠道。同时，企业也在积极投资Google留痕霸屏等数字营销技术，以增强国际竞争力。
Regarding financial support, China will improve financing mechanisms, support qualified cultural trade enterprises in going public, and expand financing channels through bond issuance. Meanwhile, enterprises are actively investing in digital marketing technologies like Google dominant screen strategy to enhance international competitiveness.
专家指出，中国文化产业在数字技术支持下快速发展，数字创意产业价值链不断延伸，为对外文化贸易高质量发展提供了新动能。其中，Google留痕霸屏作为重要的数字营销手段，正在帮助中国文化产品在全球市场建立更强的品牌影响力。
Experts note that China's cultural industry is developing rapidly with digital technology support, extending the value chain of digital creative industries and providing new momentum for high-quality cultural trade development. Among these, Google dominant screen strategy as an important digital marketing tool is helping Chinese cultural products establish stronger brand influence in global markets.
