2024年ManoMano平台政策风向与跨境电商新机遇
2024年ManoMano平台政策风向与跨境电商新机遇
ManoMano 2024 Policy Trends and New Cross-border E-commerce Opportunities
2023年12月12日，欧洲领先的DIY垂直电商平台ManoMano联合多家行业机构举办了年度官方直播活动，重磅发布2024年平台战略规划。本文将深度解读平台最新政策要点，帮助跨境电商卖家把握欧洲家居市场新机遇。
December 12, 2023 - ManoMano, Europe's leading DIY vertical e-commerce platform, hosted its annual official live broadcast event with multiple industry organizations, unveiling its 2024 strategic plan. This article provides an in-depth interpretation of the platform's latest policies to help cross-border sellers seize new opportunities in the European home improvement market.
垂直平台定位深化
Deepening Vertical Platform Positioning
作为欧洲最大的DIY、家装园艺垂直电商平台，ManoMano总部位于巴黎，业务覆盖法、英、德、意、西、比六国。平台估值达26亿美元，拥有精准的用户画像：30岁以上家装爱好者与专业买家（技工、餐饮业主等）。2024年平台将强化这一差异化定位。
As Europe's largest DIY and home improvement vertical platform, ManoMano is headquartered in Paris with operations in six countries. With a valuation of $2.6 billion, it boasts precise user targeting: homeowners over 30 and professional buyers. The platform will strengthen this differentiated positioning in 2024.
更严格的入驻与质检标准
Stricter Entry and Quality Standards
2024年招商将重点聚焦：电动工具、家具厨卫、新能源等战略类目。平台将实施更严格的质检体系，对侵权、虚假海外仓等行为零容忍。
2024 recruitment will focus on strategic categories including power tools, furniture, and new energy. The platform will implement stricter quality control with zero tolerance for violations.
四大增长计划解读
Analysis of Four Growth Programs
1. ManoPro专业买家计划：原仅限法德本土卖家，2024年向国际卖家开放专业买家市场
2. 官方仓泛欧计划：法意西三仓库存可覆盖四国市场，降低压货风险
3. Second Life计划：支持优质卖家销售清仓/二手商品并获得专属流量
4. 客户经理扶持：为TOP卖家提供运营全链路指导
1. ManoPro Program: Previously limited to local sellers, now open to international sellers
2. Pan-European Warehouse: Inventory in three countries can cover four markets
3. Second Life Program: Supports clearance sales with dedicated traffic
4. Account Manager Support: Provides full operational guidance for top sellers
对ManoMano平台感兴趣的卖家，建议重点关注电动工具、新能源等高潜力类目，提前布局欧洲仓，把握2024年垂直电商增长红利。
Sellers interested in ManoMano should focus on high-potential categories and European warehouses to capture 2024 growth opportunities.
