Google推广助力中国纺织服装出口增长11.9% 海外市场拓展成效显著
最新外贸数据显示，2024年10月中国纺织服装出口在Google推广等数字营销手段助力下呈现强劲增长。根据海关总署11月7日发布的数据，按美元计算，10月我国纺织服装出口额达254.8亿美元，同比增长11.9%，环比增长2.8%。
Latest foreign trade data shows that China's textile and apparel exports demonstrated strong growth in October 2024 with the support of digital marketing tools like Google Ads. According to data released by the General Administration of Customs on November 7, in US dollar terms, China's textile and apparel exports reached $25.48 billion in October, up 11.9% year-on-year, up 2.8% month-on-month.
其中，纺织品出口通过Google海外推广取得亮眼成绩：10月出口123.9亿美元，同比增长16.1%；服装出口130.9亿美元，同比增长8.1%。专家指出，Google竞价广告在欧美市场的精准投放对纺织品出口增长贡献显著。
Notably, textile exports achieved outstanding results through Google overseas promotion: October exports reached $12.39 billion, up 16.1% year-on-year; while apparel exports were $13.09 billion, up 8.1% year-on-year. Experts point out that Google search ads' precise targeting in European and American markets significantly contributed to textile export growth.
2024年1-10月累计数据显示，我国纺织服装通过Google推广渠道实现出口2478.9亿美元，增长1.5%。其中纺织品出口1166.9亿美元，增长4.1%，Google旅游行业广告在开拓新兴市场方面效果显著。
Cumulative data from January to October 2024 shows China's textile and apparel exports reached $247.89 billion through Google advertising channels, up 1.5%. Among them, textile exports were $116.69 billion, up 4.1%, with Google travel industry ads proving particularly effective in developing emerging markets.
外贸营销专家建议：企业应结合Google推广与社交媒体营销，建立多元化数字营销体系。通过Google Ads智能出价策略，可有效降低获客成本，提升欧美旺季市场转化率。
Foreign trade marketing experts recommend: Enterprises should combine Google Ads with social media marketing to build a diversified digital marketing system. Adopting Google Smart Bidding strategies can effectively reduce customer acquisition costs and improve conversion rates during peak seasons in European and American markets.
按人民币计算，10月纺织服装出口1806.5亿元，同比增长8.5%。随着Google海外推广技术的不断升级，预计第四季度中国纺织服装出口将继续保持增长态势。
In RMB terms, textile and apparel exports in October reached 180.65 billion yuan, up 8.5% year-on-year. With continuous upgrades in Google overseas promotion technologies, China's textile and apparel exports are expected to maintain growth momentum in the fourth quarter.
