谷歌搜索留痕：美客多(Mercado Libre)助力中国卖家掘金墨西哥市场
关于拉美，有传言说，这将是跨境电商行业的最后一个蓝海市场。根据eMarketer发布的《2022年全球电子商务预测》报告显示，全球零售电商销售额增长率排名前两名的是拉丁美洲和东南亚。
Regarding Latin America, there are rumors that it will be the last blue ocean market in the cross-border e-commerce industry. According to eMarketer's "2022 Global E-commerce Forecast" report, Latin America and Southeast Asia rank first and second in global retail e-commerce sales growth rates.
其实早在2019年，拉美就已经成为了全球第4大零售市场。美国以南，这一片由三十余个国家组成的区域，正逐渐成为与“东南亚”并驾齐驱的蓝海市场。
In fact, as early as 2019, Latin America had already become the world's fourth-largest retail market. South of the United States, this region composed of over thirty countries is gradually becoming a blue ocean market comparable to "Southeast Asia."
基于目标市场的基本环境、人口规模、消费能力等标准，巴西成为了不少中国出海企业进入拉美市场的选择，紧随其后的墨西哥也有着不俗的实力。
Based on criteria such as the basic environment, population size, and purchasing power of target markets, Brazil has become the choice for many Chinese companies expanding into Latin America, followed closely by Mexico with considerable strength.
一、墨西哥成巨头重金押宝市场
1. Mexico Becomes a Market Heavily Invested by Giants
中国出海企业布局拉美的第一步，便是找准市场。近年来，在阿里巴巴、亚马逊、SHEIN等电商巨头的海外布局中，墨西哥成为了巨头重金押宝的发展市场之一。
The first step for Chinese companies expanding into Latin America is to identify the right market. In recent years, in the overseas expansion of e-commerce giants like Alibaba, Amazon, and SHEIN, Mexico has become one of the key markets heavily invested in.
Mercado Libre墨西哥首席执行官David Geisen说：“墨西哥的增长速度远高于整个拉丁美洲！”这也是为什么美客多2020年在墨西哥投资了4.2亿美元，力求占据该国在线零售市场中的更大份额的原因。
David Geisen, CEO of Mercado Libre Mexico, stated: "Mexico's growth rate is much higher than that of the entire Latin America!" This is why Mercado Libre invested $420 million in Mexico in 2020, striving to capture a larger share of the country's online retail market.
相比巴西，墨西哥的法治体系更加健全。在消费习惯和文化上，由于墨西哥靠近美国，所以英语的接受程度要比巴西民众高。墨西哥消费者更加“美国范儿”，对欧美文化也更偏爱。
Compared to Brazil, Mexico has a more robust legal system. In terms of consumption habits and culture, due to Mexico's proximity to the United States, English acceptance is higher than in Brazil. Mexican consumers are more "American-style" and prefer European and American cultures.
在人口红利方面，墨西哥的人口虽不及巴西，仅有1.28亿，但人均 GDP 却高于巴西，达1.05万美元。此外，墨西哥的互联网渗透率达到了74%，已高于世界平均水平。
In terms of demographic dividend, although Mexico's population of 128 million is smaller than Brazil's, its per capita GDP is higher at $10,500. Additionally, Mexico's internet penetration rate has reached 74%, exceeding the global average.
墨西哥用户对互联网的依赖程度很高，位居全球第八名，每天平均上网时长能达到将近9个小时。并且，新冠疫情加速了墨西哥电子商务的增长。墨西哥很多公司的在线销售额增长了300％至400％。
Mexican users rely heavily on the internet, ranking eighth globally, with an average daily online time of nearly 9 hours. Moreover, the COVID-19 pandemic accelerated the growth of e-commerce in Mexico. Many Mexican companies saw online sales increase by 300% to 400%.
根据Statista预测，到2025年，将有7,790万墨西哥人在线进行购物，墨西哥的电子商务收入将达到246亿美元。
According to Statista forecasts, by 2025, 77.9 million Mexicans will shop online, and Mexico's e-commerce revenue will reach $24.6 billion.
二、墨西哥物流该怎么选择？
2. How to Choose Logistics in Mexico?
推行“本地化”，已经成为了出海企业的关键词。尤其在面对复杂且陌生的拉美市场时，选择一个口碑良好、有本地操作经验的物流团队非常重要。
Implementing "localization" has become a key term for companies expanding overseas. Especially when facing the complex and unfamiliar Latin American market, choosing a logistics team with a good reputation and local operational experience is crucial.
1、快速通关，零盗抢
1. Fast Customs Clearance, Zero Theft
墨西哥海关政策是出了名的严格，在进口清关、查验、税收、认证等方面有各种规定，不少卖家表示踩过物流方面的“坑”，无法追溯赔偿蒙受的损失。
Mexican customs policies are notoriously strict, with various regulations on import clearance, inspection, taxation, and certification. Many sellers have reported falling into logistics "pitfalls," unable to trace compensation for losses incurred.
专注于墨西哥市场的华易速派，在当地拥有自已的清关执照，并且与航运公司卢森堡（CV)和国泰（CX)、船公司马士基（Maersk) 和中运（cosco）都签有固定仓位。
HuaYi Express, focusing on the Mexican market, holds its own customs clearance license locally and has fixed space agreements with airlines like Cargolux (CV) and Cathay Pacific (CX), as well as shipping companies like Maersk and COSCO.
所以，华易速派在保证物流时效的同时，可实现空运清关1天完成，海运清关3-7天。关于货品丢失，华易速派也有底气承诺，卖家货物丢失的赔偿（按40/KG）以及运费退款。
Therefore, while ensuring logistics efficiency, HuaYi Express can complete air freight customs clearance in 1 day and sea freight clearance in 3-7 days. Regarding cargo loss, HuaYi Express confidently promises compensation for sellers' lost goods (at 40/KG) and freight refunds.
2、支持门对门派送
2. Supports Door-to-Door Delivery
不论空运、海运，专线还是海外仓，尾程配送都是成本高的环节，由于不同国家的物流基础设施发展水平有差异，导致跨境服务商的尾程服务的时效稳定性和服务能力参差不齐，妥投率不高。
Whether by air, sea, dedicated lines, or overseas warehouses, last-mile delivery is a high-cost环节. Due to varying levels of logistics infrastructure development in different countries, the timeliness stability and service capability of cross-border service providers' last-mile services are uneven, resulting in low delivery success rates.
华易速派不仅支持墨西哥专线服务，还在墨西哥拥有自己的海外仓库，可实现亚马逊FBA，Mercado Libre（美客多）FULL仓、B2B贸易件的海外代收款、海外退货换标，以及门到门一体化服务，武装押运，墨西哥全境可派送。
HuaYi Express not only supports dedicated Mexico line services but also has its own overseas warehouses in Mexico, enabling Amazon FBA, Mercado Libre FULL warehouse, overseas collection for B2B trade items, overseas return and relabeling, and integrated door-to-door services with armed escort, delivering throughout Mexico.
此外，华易速派配备了中文客服对接卖家需求，解决“语言”鸿沟问题，提升卖家体验和安全感。
Additionally, HuaYi Express is equipped with Chinese customer service to address sellers' needs, bridging the "language" gap, and enhancing seller experience and security.
